Responsibilities

• Develop scalable GTM strategies and frameworks that drive customer understanding, adoption, engagement, and retention across IMDb web, mobile, email, push, and in-app.
• Partner with Product and Tech early in development to shape customer-first experiences and influence engagement strategy upstream.
• Establish launch readiness standards ensuring features meet a high bar for customer value.
• Drive integrated marketing connecting launches to lifecycle engagement, editorial storytelling, social distribution, and long-term retention.
• Partner with lifecycle marketing stakeholders to evolve push, email, in-app messaging, onboarding, and retention strategies.
• Define and operationalize high-value customer actions, engagement loops, re-engagement strategies, and habit-building mechanisms.
• Build scalable experimentation frameworks leveraging Braze or equivalent CRM platforms.
• Use behavioral data and audience insights to continuously optimize engagement, conversion, and messaging effectiveness.
• Build strong relationships across Marketing, Product, Tech, Editorial, Analytics, Design, and Amazon partner teams.
• Influence product roadmaps and launch approaches through customer insights and market understanding.
• Drive alignment across large organizations with competing priorities, bringing structure and clarity in ambiguous environments.

• Serve as a strategic thought partner across IMDb and Amazon.
• Leverage research, behavioral analytics, competitive analysis, and industry trends to identify audience opportunities.
• Partner with analytics to establish success metrics tied to engagement quality, retention, and long-term customer value.
• Advocate for customer-centric decision making.
• Build repeatable mechanisms for launch planning, experimentation, and cross-functional decision making.
• Create scalable processes and templates.
• Author executive-ready strategic narratives and business reviews.
• Balance strategic thinking with executional ownership.
• A day in the life:This role operates at the center of IMDb’s evolving customer engagement strategy. One day you may be partnering with Product and Tech leaders to improve launch readiness for a new IMDb app experience.