Enablement & Commercial Readiness

• Serve as the primary driver of enablement for new solutions, ensuring Sales has clear, usable narratives
• Distill complex product capabilities into differentiated positioning, messaging, and talk tracks that Sales can confidently use in live customer conversations
• Own launch readiness for new solutions, including messaging, proof points, objection handling, and sales confidence
• Partner closely with Sales to support active pipeline, including joining strategic prospect and customer calls as a product and narrative expert

Go‑to‑Market

• Lead initial go‑to‑market efforts for new solutions that are still evolving, helping refine positioning through real‑world sales and customer feedback
• Support early product‑market fit discovery through GTM execution, using sales confidence, objections, and adoption signals to sharpen messaging over time
• Partner with Product as the voice of the market, helping shape how solutions are positioned and introduced externally
• Facilitate tight feedback loops between Product, Sales, and Client Services to continuously improve clarity, readiness, and adoption

Content Strategy & Hands‑On Creation

• Create and own core sales and enablement assets, including:
• Sales decks and product narratives
• Demo stories and talk tracks
• Case studies and proof‑point content
• Define and evolve a lightweight content system: what exists today, what’s missing, and how content should mature over time
• Balance speed and clarity with longer‑term organizational readiness, ensuring content is both immediately usable and scalable
• Partner with a small marketing team to extend and refine content, while remaining hands‑on in execution