Responsibilities

• Shape and own the go-to-market strategy for launches, including audience segmentation, narrative, metrics, and cross-functional readiness.
• Translate positioning into feature level messaging and talk tracks used by sales and partners.
• Operationalize CareerPlug brand positioning at feature, integration, and product update levels.
• Own competitive intelligence and market research; track landscape and differentiate.
• Synthesize customer research and sales feedback into clear positioning implications.
• Bring competitive/market insights into product and GTM conversations, not marketing alone.
• Write product content across blogs, product pages, pricing, integration pages, and feature pages.
• Draft customer-facing emails for product updates; some posts bylined by senior leaders.
• Build a consistent customer story practice with case studies and short-form stories.
• Pressure-test feature messaging with sales and partner-facing teams.

Requirements

• 5 years in B2B SaaS product marketing with demonstrated ownership of GTM strategy and execution
• Strong writer with samples or a portfolio that demonstrates clear, audience-aware product writing
• Experience owning competitive intelligence, tracking, synthesizing, and activating it in positioning and messaging decisions
• Demonstrated experience translating product capabilities into customer-facing content (blog posts, web pages, sales enablement, case studies)
• Ability to independently pull and interpret marketing and product performance data, such as customer engagement, usage metrics, content performance, competitive signals, and use it to improve creative decisions
• Experience contributing to and shaping positioning and messaging decisions, as well as executing them
• Comfort working in modern marketing and design tooling (e.g., Asana, HubSpot, Figma, Loom, Canva) and a willingness to learn what you don’t know
• Experience interviewing customers and turning their stories into usable assets
• Ability to manage multiple launches and content workstreams simultaneously without dropping details

Nice to Have

• Familiarity with the franchise industry, either as a marketer who has worked with franchise brands or through direct experience in franchise systems
• Experience marketing to two-sided or multi-stakeholder audiences (platforms, marketplaces, or software with both a buyer and an end user)
• Background in or exposure to HR tech, workforce management, or recruiting software

Benefits

• Work from home (we're fully remote)
• Employer Paid Health Insurance
• Life Insurance
• Pet Insurance
• Long Term Disability
• Unlimited PTO (with minimums!)
• One-week paid PTO (pre-start date)
• Home Office Stipend
• 401(k) Company Match
• Donation Matching
• Remote Work: We are a Remote First company forever. We do not have a physical office anywhere. This role may be filled by any U.S.-based candidate.