Responsibilities

• Lead messaging strategy and drive adoption of Amazon DSP and our portfolio of programmatic solutions.
• Responsible for gathering customer and industry intel to inform product improvements, crafting compelling messaging, developing outbound content, and tracking success by standing up mechanisms and creating metrics.
• Create messaging, GTM strategy, and execution for brand safety and suitability solutions.
• Lead successful product marketing programs for ad tech solutions and collaborate across multiple organizations to deliver results.
• Manage multiple milestones and shifting requirements in a fluid, fast-moving environment; keep senior stakeholders updated on progress.
• Present to senior leadership and execute with high standards.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Bachelor's degree

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• Learn more about our benefits at https://amazon.jobs/en/benefits.