Sr. Product Marketing Manager, AI & Platform Narrative

San Francisco, CA (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 8 days ago

Job Summary

Own the Iris and IAM storytelling, ensure narrative consistency across AI launches, and lead trusted AI positioning with Legal while enabling field teams and analysts.

  • Maintain the core Iris and IAM narrative as the single source of truth
  • Coordinate with Legal to communicate AI trust and governance to enterprise customers
  • Empower field teams, analysts, and executives with a compelling platform story to drive adoption and deals

Job Description

Responsibilities

  • Own, regularly update, and maintain the holistic positioning, differentiation story, and core narrative bill of materials for both Docusign Iris and the IAM platform, serving as the single source of truth across all teams and programs
  • Review all AI-related product launches for narrative consistency, flagging conflicts, resolving messaging gaps, and determining updates needed to the core Iris story to ensure a coherent platform message at every release
  • Own AI trust positioning and customer communication in close collaboration with Legal, clearly articulating Docusign's data boundaries, consent controls, and governance framework in a way that builds enterprise confidence
  • Articulate clearly why Docusign's AI wins — not just what it does, but why it outperforms alternatives and how it complements other AI tools in the enterprise ecosystem
  • Enable field and cross-functional teams on the AI and agentic market landscape, Iris capabilities, and IAM platform differentiation, combining individual features into a larger, compelling platform story that drives enterprise deals and expands adoption
  • Serve as a core contributor to high-impact programs, including analyst relations, Momentum, and Momentum OnTour, packaging the Iris and IAM narrative for industry analysts, executive briefings, and customer conferences to ensure a consistent platform message across every high-visibility moment

Requirements

  • 8+ years of product marketing experience in the B2B SaaS space, with a proven track record of managing high-growth products or platform portfolios
  • Bachelor's degree or equivalent practical experience
  • Experience using AI as an integral part of how you work on a daily basis
  • Experience with AI, agentic workflows, and enterprise software — including experience translating complex technical concepts into clear, compelling narratives for non-technical audiences
  • Experience driving projects from concept to completion with minimal direction, and aligning priorities to company goals and leadership objectives

Preferred

  • MBA from top tier school or work equivalent
  • Experience supporting or contributing to analyst relations programs
  • Highly collaborative, enthusiastic, open, proactive, and results-driven
  • Self-starter who can accomplish projects with minimal need for supervision
  • Continuous learner who actively seeks out new knowledge, asks deep questions, and brings fresh perspectives to complex problems
  • Agile team player who thrives in dynamic environments, adapting seamlessly to changing priorities and shifting business needs

Benefits

  • Paid Time Off: earned time off, as well as paid company holidays based on region
  • Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
  • Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
  • Retirement Plans: select retirement and pension programs with potential for employer contributions
  • Learning and Development: options for coaching, online courses and education reimbursements
  • Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
Docusign logo

Docusign

3.6 Glassdoor

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign IAM, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

Founded in 2003
San Francisco, California, USA
8.1K employees (418 in marketing)
61% recommend to a friend
49% CEO approval

Marketing Team

Marketing Team Size
291 (4% of company)
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$536.2M
Last Raise
$300M
Secondary Market, 9 years ago

Funding History

  • Jun 2017
    Secondary Market
  • Mar 2017
    Secondary Market
  • Oct 2016
    Secondary Market

Traffic Signals

Monthly Visitors
61.5M
Monthly Google Ads Budget
$1.9M
Traffic Source Mix
Search
17%
Direct
57%
Referral
25.4%
Social
0.2%
Paid
0.4%

Headcount Trend

Current headcount: ~8.1K

Recent News

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Sr. Product Marketing Manager, AI & Platform Narrative

Docusign · San Francisco, CA · Hybrid