Responsibilities

• Define and execute multi-year go-to-market strategies, including product positioning, messaging, and market segmentation
• Build and own competitive analysis, buyer personas, and value propositions tailored to enterprise audiences
• Create sales enablement tools, ROI frameworks, and business case materials to support complex enterprise sales cycles
• Design and execute integrated demand generation campaigns across digital, events, ABM, and content marketing
• Develop thought leadership content and customer advocacy programs
• Define brand architecture, voice, and governance within a broader brand ecosystem
• Drive alignment across cross-functional teams — Sales, Business Development, Engineering, and Marketing — through senior leader reviews and scalable mechanisms

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Preferred

• Experience using SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Benefits

• comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave