Responsibilities

• Lead go-to-market planning and execution for new product introductions, including pricing strategy, channel strategy, and promotional plans.
• Develop and execute comprehensive product marketing strategies to support business objectives, including product launches, line extensions, and lifecycle management.
• Partner closely with product management to translate product features into clear, differentiated customer value propositions.
• Work with the product management team to align the roadmap with all market opportunities.
• Conduct market research and competitive analysis to identify trends, opportunities, and threats within the flooring tools industry.
• Create and manage high-impact marketing materials, including packaging, sell sheets, catalogs, digital content, and in-store merchandising.
• Collaborate with sales teams to develop tools and programs that drive sell-in and sell-through across key retail and distribution partners.
• Support major retail accounts (e.g., big-box and specialty flooring channels) with tailored marketing programs and content.
• Analyze product performance, campaign effectiveness, and customer insights to optimize marketing strategies and improve ROI.
• Manage digital marketing initiatives, including SEO/SEM, content marketing, and social media campaigns to increase product visibility and demand.

Requirements

• Bachelor7s degree in marketing, business administration, or a related field
• MBA or advanced degree is a plus
• Five plus years of proven experience as a Marketing Manager or similar role
• Solid understanding of flooring tool products, their applications, and the competitive landscape
• Experience developing marketing materials and product packaging
• Demonstrated success in developing and executing marketing strategies and campaigns that drive business growth
• Strong analytical skills and the ability to interpret market research and data to drive actionable insights
• Excellent written and verbal communication skills, with the ability to create persuasive marketing materials and present ideas effectively
• Familiarity with marketing automation tools and CRM systems
• Strong leadership skills and the ability to work collaboratively with cross-functional teams
• Regularly lift and/or move up to 20 pounds and occasionally lift/or move up to 30 pounds.

Preferred

• MBA or advanced degree is a plus
• Preferably in the flooring industry (experience in flooring is a nice-to-have)

Benefits

• QEP offers a highly competitive total compensation package with meaningful benefits programs for our employees and their families geared toward wellness, financial protection, and retirement savings.