Sr. Principal Technical Product Marketing Manager

USA (Remote)

$193K/yr – $230K/yrSenior Level8+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the Foundation GTM narrative for data, infrastructure, and identity, and convert a complex technical backbone into credible positioning for developers and technical buyers.

  • GTM Narrative: codify the MCP framework, data accuracy, coverage, and identity resolution as the core backbone for agentic GTM stacks.
  • Developer Enablement: shape content and battlecards to win technical evaluations, RFPs, and security reviews.
  • End-to-End Launch Leadership: own launches of data assets, APIs, MCP capabilities, connectors, and security packages with cross-functional partners.

Job Description

Responsibilities

  • Positioning and messaging for the Foundation pillar — platform, data, infrastructure, identity and matching, APIs and the MCP framework, security and connectors, signal publication, and workflows.
  • You set the narrative and keep it coherent with the Intelligence and Activation pillars.
  • Technical proof. Turn capability into credibility: architecture explainers, technical briefs and whitepapers, benchmarks, and reference narratives that substantiate the "backbone everything builds on" claim — especially around data accuracy, coverage, and identity resolution.
  • The composable / MCP-agent story. Own the infrastructure-layer narrative — 6sense as the data and intelligence layer that agentic GTM stacks compose with.
  • Lead GTM for the MCP framework and the developer / technical-buyer audience it opens up.
  • Differentiation for the data and identity layer. Make the case against point data providers and infrastructure alternatives — coverage, match rates, identity quality, enrichment, security posture — and arm the field to win on it.
  • Field and partner enablement for technical evaluations. Build the battlecards, objection handling, FAQs, and solution content that win RFPs, security reviews, and technical POCs.
  • Partner with Sales Engineering to make the technical buyer's diligence a place 6sense wins.
  • Launches. Drive end-to-end GTM for Foundation releases: new data assets, API and MCP capabilities, security packages (SCIM, SSO role mapping, audit, custom roles), connectors, and workflow features.
  • Cross-functional partnership. Work shoulder-to-shoulder with the Foundation Product and Engineering leaders to shape roadmap-to-market, and with Customer Success to surface the post-sale and admin/security use cases that prove the platform's breadth.

Requirements

  • 8+ years in product marketing, technical product management, or a closely related function, with substantial technical PMM experience for platform, data, infrastructure, API, or developer products.
  • A proven ability to translate technical concepts — APIs, data pipelines, identity resolution, integrations, security, and AI/agent architectures like MCP — into crisp positioning and business value, without losing the engineers in the room or the buyers outside it.
  • A track record owning messaging for technical products and enabling technical sales motions (Sales Engineering, RFPs, security reviews, POCs).
  • Hands-on, not hand-wavy. You'll personally call the APIs, stand up and configure the MCP server, connect it to an agent, and build the demo — and your messaging is sharper because you've done the thing, not just read the spec.
  • Strong writing — you can produce content that is technically rigorous and genuinely clear, from a one-line value prop to an architecture whitepaper.
  • Fluency with the B2B SaaS buyer, ideally in martech, RevTech, or data platforms, and comfort selling to technical and economic buyers (RevOps architects, IT, security, data teams, developers).
  • The judgment and presence to operate as a senior individual contributor: set strategy, lead cross-functionally without authority, and influence product and executive stakeholders.

Preferred

  • Hands-on familiarity with data enrichment and identity (waterfall enrichment, matching, intent data), MCP and agentic AI architectures, or composable/API-first platforms.
  • Experience marketing to developers or technical evaluators, including documentation-adjacent and developer-community work.
  • Background in or adjacent to GTM intelligence, ABM, sales intelligence, CDP, iPaaS, or identity platforms.

Benefits

  • Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options.
  • We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices.
  • We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform.
  • Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self care and personal growth. From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds.
6sense logo

6sense

4.3 Glassdoor

6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and 20-40% reduction in time to close deals. Know everything, do anything, with 6sense.

Founded in 2013
San Francisco, California, USA
1.6K employees (116 in marketing)
79% recommend to a friend
90% CEO approval

Traffic Signals

Monthly Visitors
445.4K
Monthly Google Ads Budget
$187.1K
Traffic Source Mix
Search
52.1%
Direct
39%
Referral
6.9%
Social
1.3%
Paid
0.7%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
78 (5% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$526M
Last Raise
$100M
Debt Financing, 3 years ago

Funding History

  • Jun 2023
    Debt Financing • $100M
  • Jan 2022
    Series E • $200M
  • Mar 2021
    Series D • $125M

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