Sr. Performance Marketing Manager, Emotional Support Pals at Relatable | New York, USA | $115K/yr – $140K/yr

Relatable

Sr. Performance Marketing Manager, Emotional Support Pals

New York, USA (Hybrid)

$115K/yr – $140K/yrSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Drive GTM for new product launches across social, influencer, paid, and experiential channels, coordinating cross-functional teams for brand and retailer impact.

Own GTM strategy and launch plans across social, influencer, paid, and experiential channels.
Must-have: 5–7 years in growth/brand marketing with GTM experience.
Standout: Own TikTok Shop affiliate strategy driving launch momentum.

Job Description

Responsibilities

Go-To-Market Strategy - Own the GTM strategy and execution for new product launches across social, influencer, paid, and experiential channels, supporting both retail and owned platforms.
Develop launch plans that align creative, timing, and channel activation to maximize brand awareness, customer acquisition, and retail performance.
Approach every launch as a growth moment, ensuring all channels are coordinated and pulling in the same direction.
Partner with the Senior Director to translate brand strategy into actionable, channel-specific execution plans.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field and/or demonstrated capability to perform job responsibilities through previous experience and education.
5–7 years of experience in growth marketing, social media, influencer marketing, or brand marketing, ideally at a digital agency or DTC brand.
Proven experience owning or contributing significantly to go-to-market strategy for product launches.
Experience managing an external agency or creative partner, with the ability to execute social independently when needed.
Deep platform fluency on TikTok and Instagram, including a strong understanding of content performance, algorithm dynamics, and trend cycles.
Strong influencer and creator instincts, with experience structuring partnerships that deliver both brand and commercial value.
Performance marketing literacy, including familiarity with CAC, ROAS, creative testing frameworks, and paid media briefing.
Hands-on experience with experiential marketing, brand activations, or live events.
Excellent organizational, communication, and cross-functional collaboration skills.
Results-oriented with a proactive approach and the ability to manage multiple priorities in a fast-paced environment.

Preferred

Experience with vendor and production management for events or brand activations.
Experience building or managing a UGC or brand ambassador program.
Familiarity with social listening tools such as Sprout Social or Brandwatch.
Background in paid social or paid search.
Personal connection to mental health, emotional wellbeing, or purpose-driven consumer brands.

Relatable

Relatable is a creatively driven entertainment company on a mission to bring more laughs, connection, comfort, and care into everyday life, always with a sense of humor. Founded in 2016 by Elie Ballas, Ben Kaplan, and Elliot Tebele, the brand started with its breakout game What Do You Meme? and rebranded as Relatable in 2023 to reflect a growing universe of games, toys, plush, and feel-good wellness products.Our lineup includes fan favorites like What Do You Meme?, Emotional Support Pals, Buzzed, Let’s Get Deep, Kollide, Incohearent, Hunt A Killer, Happy Helpers, and more, plus our newest family hit, Cows in Space, a 2025 Toy of the Year (TOTY) finalist for Game of the Year. From game night to gift-giving, our products are designed to spark laughs, start conversations, and go a little viral along the way.You can find Relatable products at major retailers like Walmart, Target, and Amazon. Follow us on Instagram and TikTok for the latest drops, laughs, and behind-the-scenes fun.

Founded in 2016

New York, New York, USA

116 employees (35 in marketing)

relatable.com