Sr. Performance Marketing Manager - Affiliate Advertising & Lead Buy/Content Syndication

San Francisco, CA (On-site)

$100K/yr – $168K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end affiliate marketing and content syndication programs to generate qualified pipeline and optimise CAC.

  • Own end-to-end affiliate program, from recruitment to activation and optimization.
  • Must-have: 5+ years of performance marketing with affiliate programs; PartnerStack experience a plus.
  • Standout: Cross-functional ownership across Finance, Legal, Sales, and Marketing Operations.

Job Description

Responsibilities

  • Build and manage the company's affiliate program, including partner recruitment, onboarding, and activation.
  • Define commission structures, incentive tiers, and program terms in collaboration with Finance and Legal.
  • Monitor affiliate traffic quality, conversion rates, and attribution to prevent fraud and ensure compliance.
  • Identify and develop strategic co-marketing opportunities with high-performing affiliate partners.
  • Manage relationships with third-party lead vendors and demand generation partners, including contract negotiation and performance reviews.
  • Define and enforce lead qualification criteria in partnership with Sales and Marketing Operations.
  • Monitor lead quality, acceptance rates, and CPL against targets; optimize vendor mix accordingly.
  • Support sales enablement and monitor lead flow to ensure that leads are being routed and worked appropriately.
  • Plan and execute content syndication campaigns across existing vendors and identify new vendors to test on an ongoing basis.
  • Select and package content assets (ebooks, reports, webinars) suited for top- and mid-funnel syndication goals.

Requirements

  • 5+ years hands-on experience with performance marketing programs; proven past experience managing affiliate programs in PartnerStack is a plus.
  • Experience working with high-growth SaaS products, a deep understanding of the B2B sales funnel, and familiarity with the B2B MarTech stack, including Salesforce and Marketo.
  • Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritise roadmaps.
  • Proven ability to build performance marketing channels from the ground up, scaled to a high level of paid spend, with a strong focus on high-impact, high-return initiatives.
  • Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams.
  • High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously.
  • Bachelor's Degree.

Benefits

  • Flexible Working
  • At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements.
  • For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions.
  • Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely.
  • All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.
  • Beyond compensation, we provide the foundations that enable long-term success: a flexible, employee-led remote model, a professional development stipend, comprehensive health and parental leave plans, and more.
  • Our compensation program delivers above-market total compensation through a combination of base salary, performance-based bonus/variable pay, and equity (for eligible roles) in a high-growth public company.
  • We want owners, not passengers, which is why our rewards are designed to fuel high-impact builders.
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Samsara

4.2 Glassdoor

Samsara (NYSE: IOT) is the pioneer of the Connected Operations® Platform, which enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. With tens of thousands of customers across North America and Europe, Samsara is a proud technology partner to the people who keep our global economy running, including the world’s leading organizations across construction, transportation and warehousing, field services, manufacturing, retail, logistics, and the public sector. The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.

Founded in 2015
San Francisco, California, USA
5.1K employees (282 in marketing)
81% recommend to a friend
96% CEO approval

Traffic Signals

Monthly Visitors
6.2M
Monthly Google Ads Budget
$639.7K
Traffic Source Mix
Search
21.2%
Direct
73.1%
Referral
4.4%
Social
0.8%
Paid
0.4%

Headcount Trend

Current headcount: ~5.1K

Marketing Team

Marketing Team Size
204 (4% of company)
Median Career Experience
12 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$930M
Last Raise
$700M
Secondary Market, 5 years ago

Funding History

  • Sep 2020
    Secondary Market
  • May 2020
    Series F • $700M
  • Dec 2018
    Series E • $100M

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