Own paid media performance, CRO for web experiences, and forecasting that tie channel activity to revenue while shaping creative and messaging based on data.

• Own performance analysis and forecasting across paid media channels, surfacing trends, risks, and opportunities to inform strategy
• Lead CRO initiatives across the website and landing pages, designing and executing experiments that improve conversion and revenue
• Monitor and optimize website and landing page performance, partnering with relevant teams to implement improvements
• Develop and maintain performance forecasts and reporting frameworks that connect channel activity to revenue outcomes
• Drive paid media strategy across Meta, Google, and emerging platforms, serving as the analytical voice for agency partners and internal stakeholders
• Develop creative briefs and provide performance-grounded creative feedback to internal teams and external partners, ensuring messaging direction reflects what is and is not converting
• Shape testing strategy for creative and messaging based on performance insights
• Provide performance-based creative feedback to inform iteration cycles across paid channels
• Partner with leadership on strategic planning, using data to support decisions on channel investment, audience targeting, and growth priorities