Blue Wheel Media

Sr. Paid Social Strategist - REMOTE

West Bloomfield Township, MI (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own paid social leadership for Tier 1 accounts in CPG/beauty with a $1M+ monthly budget, driving full-funnel performance and client impact.

  • Own full-funnel paid social strategy and optimization for Tier 1 accounts.
  • Must-have: 8–10+ years in paid social with $1M+ monthly budgets.
  • Standout: Experience across Meta and TikTok with measurable ROAS and CAC improvements.

Job Description

Responsibilities

  • Own paid social strategy and performance for Tier 1 accounts, particularly within CPG/beauty verticals.
  • Develop and execute full-funnel strategies across awareness, consideration, and conversion.
  • Align paid social strategy to client business goals including revenue growth, efficiency, and customer acquisition.
  • Manage and optimize $1M+ in monthly media spend with a focus on scalability and profitability.
  • Identify and lead growth opportunities across platforms and audiences.
  • Lead campaign setup, structure, audience strategy, creative implementation, and budget allocation across Meta, TikTok, and other platforms.
  • Ensure campaigns are executed with precision and aligned with strategic direction and KPIs.
  • Implement advanced platform solutions (e.g., Meta Advantage+, TikTok Smart Performance Campaigns).
  • Maintain strong quality control and operational excellence across all campaigns.
  • Own ongoing optimization strategy including audience targeting, creative iteration, bidding strategies, and budget allocation.

Requirements

  • 8–10+ years of experience in paid social, performance marketing, or digital media (agency experience strongly preferred).
  • Proven track record managing large-scale budgets ($1M+ per month) and driving consistent performance outcomes.
  • Deep expertise in Meta Ads Manager and TikTok Ads Manager (required).
  • Experience with GA4, Looker Studio, or similar reporting tools.
  • Experience with tracking, attribution, and measurement frameworks, including Conversion APIs.

Preferred

  • 8–10+ years of experience in paid social, performance marketing, or digital media (agency experience strongly preferred).
  • Proven track record managing large-scale budgets ($1M+ per month) and driving consistent performance outcomes.
  • Deep expertise in Meta Ads Manager and TikTok Ads Manager (required).
  • Experience with Pinterest Ads is a strong plus.
  • Strong understanding of CPG and/or beauty, including creative strategy and consumer behavior.
  • Demonstrated ability to own strategy and lead client conversations for high-priority accounts.
  • Advanced analytical skills with the ability to translate data into business impact.
  • Experience with GA4, Looker Studio, or similar reporting tools.
  • Strong organizational skills and ability to manage multiple priorities in a fast-paced environment.
  • Experience with tracking, attribution, and measurement frameworks, including Conversion APIs.

Marketing Team

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