Sr. Paid Media Manager

USA (Hybrid)

$99K/yr - $107K/yr (Est.)Senior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and optimize high-spend paid media programs across Google, Bing, programmatic, native, and emerging channels to hit CAC/ROAS targets while scaling mortgage leads.

Own end-to-end channel growth including planning, bidding, budgeting, and external partner management.
Design platform-specific media strategies with audience segmentation, bidding models, and budget frameworks.
Plan and execute experiments to improve lead quality and overall channel performance.

Job Description

Own and optimize high-spend paid media programs across Google, Bing, programmatic, native, and emerging channels to hit CAC/ROAS targets while scaling mortgage leads.

Responsibilities: Own end-to-end channel growth including planning, bidding, budgeting, and external partner management.
Responsibilities: Design platform-specific media strategies with audience segmentation, bidding models, and budget frameworks.
Responsibilities: Manage hands-on campaign setup, trafficking, and budget allocation to drive efficient lead acquisition at scale.
Responsibilities: Plan and execute experiments to improve lead quality and overall channel performance.

New American Funding

3.5 Glassdoor

Our Mission:New American Funding enables clients of all backgrounds to accomplish the American dream of homeownership by offering a diverse product suite, competitive pricing, and our promise to provide a timely and efficient closing. Our dedication to client service during the transaction extends after the closing while we service their mortgage. This passion for client service is displayed in every step of the homeownership experience with a focus on fulfilling our client’s needs in a manner that enhances their standard of living.We welcome thoughtful conversation. To keep this space respectful and helpful, please review our community guidelines. -https://bit.ly/4lkZf1vNew American Funding LLC NMLS #6606NMLS Consumer Access: http://www.nmlsconsumeraccess.org/EntityDetails.aspx/COMPANY/6606 State Licensing: https://www.newamericanfunding.com/legal/state-licensing/To view the Texas Complaint Notice, please go to www.newamericanfunding.com/legal/state-licensing/”

Founded in 2003

Tustin, California, USA

4.9K employees (300 in marketing)

bit.ly/4iFnSo8

58% recommend to a friend

79% CEO approval