Responsibilities

• Define and evolve Bloomerang’s paid media strategy aligned to revenue targets and GTM goals.
• Develop annual and quarterly acquisition plans tied to pipeline and CAC goals.
• Lead testing roadmap across channels (creative, audience, bidding, messaging) — including AI-driven experimentation frameworks.
• Leverage AI tools to identify emerging channel opportunities, model scenarios, and accelerate strategic decision-making.
• Own the contribution percent of paid to the all-in revenue targets.
• Own paid contribution to MQAs, SALs, pipeline, and revenue.
• Forecast spend, performance, and ROI — using AI-assisted modeling where applicable.
• Identify scaling opportunities and efficiency gains, including through AI-powered bidding strategies and automation.
• Optimize full-funnel tracking in partnership with RevOps.
• Own agency relationship, scope, performance benchmarks, and accountability.

Requirements

• 5–8+ years of experience in paid media, performance marketing, or growth marketing roles.
• Proven track record of driving measurable pipeline and revenue growth through paid acquisition programs.
• Experience managing six- or seven-figure paid media budgets across multiple channels (LinkedIn, Meta, YouTube, CTV; ABM platforms such as 6sense preferred).
• Strong understanding of full-funnel marketing, multi-touch attribution, and demand generation strategy including Inbound and ABM tactics.
• Demonstrated ability to forecast performance, model CAC/LTV, and optimize spend based on ROI.
• Experience managing and holding agencies or external vendors accountable to performance goals.
• Proficiency in analytics and reporting tools (e.g., Google Analytics, Salesforce, Marketo, BI tools).
• Hands-on experience using AI tools (e.g., Claude, ChatGPT, Perplexity, or similar) to accelerate work — including research, performance analysis, content drafting, and workflow automation.
• Familiarity with AI-powered ad platform features (e.g., Google Performance Max, Meta Advantage+, 6sense AI targeting) and a curiosity to stay current as these capabilities evolve.
• Strong cross-functional collaboration skills, particularly with Sales and RevOps teams.

Preferred

• ABM platforms such as 6sense preferred
• Hands-on experience using AI tools (e.g., Claude, ChatGPT, Perplexity, or similar) to accelerate work — including research, performance analysis, content drafting, and workflow automation.

Benefits

• Health + Wellness\nYou’ll have access to generous health, vision, and dental insurance options as well as HealthiestYou, a healthcare service that offers convenient, confidential access to quality doctors 24/7, anytime, anywhere.
• Time Off\nYou\'ll get a competitive PTO package that includes 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, as well as paid parental leave. More is more!
• 401k\nYou\'ll receive a 401k match to help invest in your future.
• Equipment\nEverything you need to be successful, shipped right to your door. You got this. We got you.