Sr. Marketing Research Analyst

Indianapolis, IN (On-site)

$104K/yr – $163K/yrSenior Level5+ years expFull time

Posted 4 days ago

Job Summary

Own end-to-end research for Innovation Lab and adjacent teams, translating complex insights into actionable strategies and coordinating internal stakeholders and external partners across discovery to concept refinement.

  • Own end-to-end research from intake to reporting and embedding findings into business strategy
  • Socialize insights to inform decision-making across teams
  • Manage external partnerships and budgets to ensure quality and timeliness

Job Description

Responsibilities

  • Research Leadership & Project Ownership
  • - Build trusted relationships across Innovation, Brand, Product, Channel, and external research partners.
  • - Translate complex qualitative and quantitative findings into clear stories, implications, and recommended actions for Innovation Lab, Brand, Product, and Channel stakeholders.
  • - Socialize insights across teams to ensure consistent application in decision-making.
  • - Lead research projects independently from intake and scoping through reporting and ensuring key findings are integrated into business strategy and product development.
  • - Meet with internal stakeholders to clarify business questions, define learning objectives, identify decision criteria, and recommend appropriate research approaches.
  • - Develop research briefs, RFPs, project timelines, and budgets according to the needs of internal stakeholders and external suppliers’ capabilities.
  • - Evaluate supplier proposals, recommend vendor selection, and manage external research partners to ensure high-quality, timely, and cost-effective execution.
  • Front-End Innovation & Human-Centered Discovery
  • - Partner with Innovation Lab to design and support multi-phase human-centered research that ranges from discovery of unmet consumer needs to prototype development.

Requirements

  • Strong experience with innovation research using the human-centered design and Jobs-to-Be-Done frameworks.
  • Strong ability to synthesize research into insights, implications, opportunity areas, and recommendations that influence business and innovation decisions.
  • Experience using qualitative research such as contextual inquiry, in-home research, site visits, and observational research to uncover behaviors, workarounds, unmet needs, and decision drivers.
  • Knowledge of when and how to apply advanced statistical techniques, such as discrete choice/conjoint, MaxDiff, TURF, segmentation, or other quantitative methods, even if not personally conducting all advanced analyses.
  • Experience writing/refining research instruments, including questionnaires, discussion guides, and screeners.
  • Demonstrated vendor management experience, including RFP development, proposal evaluation, vendor selection, fieldwork oversight, and output quality control.
  • Bachelor’s degree in Marketing, Business, Social Science, Psychology, Statistics, Human-Centered Design, or a related field; or equivalent combination of education and experience. A master’s degree is a plus.
  • 5-7+ years of marketing research, consumer insights, design research, innovation research, or related experience.
  • Experience handling confidential concepts, prototypes, research stimuli, and participant-facing materials with appropriate discretion.
  • Proficiency with Qualtrics, SPSS or similar statistical package, and Microsoft Office Suite, especially Excel and PowerPoint.

Preferred

  • Experience in durable goods, consumer products, home improvement, building products, plumbing, appliances, or adjacent categories.

Benefits

  • Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
  • Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
  • Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.
  • Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.
Masco Corporation logo

Masco Corporation

Masco Corporation is a global leader in the design, manufacture and distribution of branded home improvement and building products. Our products enhance the way consumers all over the world experience and enjoy their living spaces. Our portfolio of industry-leading brands includes Behr® paint; Delta® and Hansgrohe® faucets, bath and shower fixtures; and HotSpring® spas, to name a few. At Masco, we believe in better living possibilities—for our homes, our environment and our community. Across our businesses and geographies, we seek out these possibilities to grow ourselves, enhance our consumers’ lives, create returns for our shareholders and improve the world around us. We believe a strong, supportive presence in the communities where we live, work and do business is vital. We partner with organizations that are as driven as we are to support the growth of our communities, encourage and enable equity and provide safe, affordable housing for all families.Plumbing:Axor, BrassCraft®, Bristan®, Brizo®, Caldera®Spas, Delta®, Endless Pools®, Hansgrohe®, HotSpring®, Newport Brass®, Peerless®, Mercury Plastics LLCDecorative Architectural:Behr® , KILZ®, Liberty® HardwareFor more information about Masco Corporation, visit masco.com.

Founded in 1929
Livonia, Michigan, USA
10K employees (1,000 in marketing)

Salaries

Posted range

$104K/yr – $163K/yr

Taken straight from the job posting.

See all Masco Corporation salaries

Marketing Team

Marketing Team Size
610 (6% of company)
Median Career Experience
13 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
46K
Traffic Source Mix
Search
26.9%
Direct
41.3%
Referral
23%
Social
7.7%
Paid
0.9%

Headcount Trend

Current headcount: ~10.2K

Recent News

Masco Corporation logo

Sr. Marketing Research Analyst

Masco Corporation · Indianapolis, IN · On-site