Responsibilities

• Define and own the talent marketing strategy for your assigned scope, working backwards from business hiring goals to build integrated, multi-channel plans
• Act as a senior marketing thought partner for TA and business leaders, influencing resource prioritization and identifying where marketing drives greatest business impact
• Lead end-to-end campaign delivery through partnerships with internal teams (Talent Engagement, Employer Brand, Creative Services, Journey Orchestration, Paid Marketing Services) — setting direction, maintaining quality, and driving performance
• Operate with a high degree of ambiguity: synthesize incomplete information, identify the right questions, and make sound strategic decisions when the path forward is unclear
• Analyze campaign and funnel performance at a strategic level; identify patterns, extract insights, and translate findings into actionable improvements
• Build scalable, repeatable marketing solutions — templates, frameworks, and processes — adoptable across the team or organization
• Manage complex stakeholder relationships across multiple levels of seniority, communicating strategy, trade-offs, and results with clarity and confidence
• Own a regular cadence of reporting on the performance of your owned space across weekly, monthly, and quarterly business reviews
• Mentor junior team members, contributing to team capability and culture, and participate in the team's hiring process

Requirements

• Marketing with business acumen — connecting marketing decisions to business goals and communicating in terms of hiring impact
• Executive stakeholder management — influencing and aligning complex stakeholder landscapes at senior levels (Directors, VPs)
• Program management — leading multiple complex, cross-functional programs simultaneously in a fast-paced environment
• Strategic thinking in ambiguity — defining the problem, shaping the approach, and delivering results with incomplete information
• Integrated marketing strategy leadership — proven track record developing and leading end-to-end marketing strategies
• Data-driven decision making — strong analytical skills and comfort interpreting complex metrics to optimize performance
• Foundational channel knowledge — working understanding of organic and paid social, content marketing, and digital platforms with ability to develop strategy across channels
• 7+ years of marketing experience with demonstrated progression in scope, complexity, and leadership

Preferred

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• Experience with managing and engaging with AI specialized talent