Responsibilities

• Lead the development, execution and continuous evolution of the MyLowe’s Rewards strategy.
• Build and socialize deep understanding of current loyalty performance across the Enterprise.
• Analyze consumer needs and competitive intelligence to identify critical priorities and opportunities for program enhancements.
• Partner with Finance to calibrate member sales forecast based on actualized performance and trends.
• Develop cross functional relationships to have deep working knowledge of other business priorities and loyalty intersection.
• Maximize conversion of customers to new rewards members.
• Drive online conversion improvement through digital optimization and digital store enhancements.
• Collaborate with Store Operations to drive in-store conversion and deliver marketing moments to accelerate conversion.
• Manage the program value proposition and terms & conditions.
• Deliver compelling gifts to members, maximizing redemption of secured inventory.

Requirements

• Bachelor’s degree Business, Marketing or related field or equivalent years of experience in lieu of education requirement, if applicable
• 8 Years General Marketing Experience
• 6-8 Years CRM and Loyalty Experience
• 3 Years People Leadership Experience

Preferred

• Experience working with marketing technology
• Experience working closely with senior leadership