Sr. Marketing Manager, Growth Promotions, SMB Promotions at Amazon | New York City, NY | $155K/yr – $210K/yr

Amazon

Sr. Marketing Manager, Growth Promotions, SMB Promotions

New York City, NY (On-site)

$155K/yr – $210K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own cross-functional promotions from strategy through ROI analysis and communications, aligning analytics, marketing operations, advertiser support, and tech teams to lift advertiser value and program efficiency.

Promotions strategy and ROI: drive use case analyses and implementation plans with historical insights.
Testing and roadmap: establish an ongoing framework to hit promotional effectiveness targets.

Job Description

Responsible for promotions strategy and implementation plan, driving use case analyses integrating historical insights to assess return on investment, and executing the promotions communication plan with analytics, marketing operations, advertiser support, and tech teams.
Lead promotion testing framework and roadmap to inform long term strategy, and to deliver promotional effectiveness goals on an ongoing basis.
Develop and execute marketing communications plan for promotions, including targeted Amazon-owned channels like email. Collaborate with marketing stakeholders on roadmap planning, ensuring cohesive integration of promotions with lifecycle communications.
Partner cross-functionally with science and product teams to identify and prioritize opportunities to improve advertiser lifetime value and experience.
Drive regular reporting and insights, sharing key learnings and insights with partner stakeholders on shared goals and programs. Provide and implement optimization recommendations for long term success of promotions program.

Bachelor's degree in marketing, communications, business, or equivalent
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience with MS Office Professional Suite, including intermediate knowledge of Excel to manipulate and analyze data
Experience presenting metrics and progress to goal to senior leadership
Can communicate effectively with all levels of the organization
Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines, or experience in a fast-paced, high-tech company
Experience managing incentive-based programs in a lifecycle marketing context
7+ years of experience in digital marketing focused on customer revenue growth, in channels such as email, in-app notifications, paid search, display, and social

MBA, or Master's degree
2+ years of retail, operations, product or program management, or business management/consulting with negotiations and delivering results experience
1+ years of using SQL to extract and manipulate data experience
Experience managing large amounts of data, including customer segments and online campaign metrics
Experience in a fast-paced, high-tech company, or experience completing complex tasks quickly with little to no guidance and react with appropriate urgency to situations that require a quick turnaround
Experience in B2B, high-tech products/services preferred
Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
Experience leading creative development of innovative creative from concept to delivery
Experience presenting creative concepts effectively to senior executives
Experience managing multiple projects and meeting aggressive deadlines

health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching
paid time off
paralental leave (parental leave)

Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018

Cerritos, California, USA

171 employees (30 in marketing)

www.amazon.com/reli