Own the data-driven marketing backbone by connecting diverse data sources, building identity graphs, and deploying AI-powered segmentation and personalization that inform activation across CRM, MA, and ad platforms.

• Data & Identity: Design and maintain CDP architecture to unify customer profiles across online and offline touchpoints.
• Pipelines & Integrations: Build end-to-end ETL/ELT pipelines and bi-directional connections between Salesforce, Marketo, and downstream activation tools.
• AI/ML & Activation: Train and deploy models for segmentation, churn prediction, campaign recommendations, and real-time personalization, plus LLM-powered workflows.