Responsibilities

• Lead site merchandising, including category placement, product detail pages, and promotional strategy to improve site conversion rates
• Develop and execute optimization plans using A/B testing, personalization, and CRO best practices
• Monitor and report on KPIs including conversion rate, bounce rate, cart abandonment, and subscription attach
• Drive SEO, site speed, and mobile-first improvements
• Lead the creation and maintenance of cross-site content calendar to ensure that content is timely and regularly refreshed. Lead a team to proactively review, audit, and update all site experiences, content, and merchanting on an ongoing basis
• Partner with content and creative teams to deliver compelling product storytelling and conversion-driving assets
• Manage cross-functional collaboration with product, operations, and IT to optimize UX and site functionality
• Leading cross-functional initiatives from definition through implementation, including scoping, deliverables, and stakeholder alignment
• Developing and executing scalable programs that generate leads, adoption, and engagement across priority audience segments
• Driving annual digital and mobile campaign strategy, planning, and execution across products and services

Requirements

• Bachelor's degree in business, Marketing, Communications or relevant field
• 8+ years of Digital Marketing experience with emphasis on eCommerce
• 5+ years' experience working in a matrix organization leading direct and indirect teams towards common goals and initiative
• 3+ years of experience in Mobile/Apps, Retention, CRM, ecommerce, retail, and segmentation and experience with Mobile Marketing measurement and reporting methodologies.
• This role is hybrid in Oak Brook, IL

Preferred

• Expertise in Google Analytics (GA4) and Kochava

Benefits

• comprehensive benefits package and 401k contribution
• comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements)
• This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies.