Responsibilities

• Develops and executes the global social media strategy for and calendar for Utility across multiple platforms to support marketing campaigns and activism efforts, leverage existing content, publish new content, and build connections with fans, content creators, and brand ambassadors across social channels for assigned category within approved budget.
• Defines Utility category’s organic social media objectives and key results and continually monitors, analyzes, and reports achievement against these objectives to leadership and stakeholders.
• Serves as the global point of contact for Utility social media, partnering closely with regional I&E teams to drive alignment and execution.
• Leads and manages multiple external agencies handling social, creative, and production needs to deliver best-in-class content and campaigns.
• Works with Utility marketing team to influence influencer strategy and maintains relationships, contracts, and budgets to support influencer & PR programs and activations around key products.
• Curates and creates written and visual content, stories and email strategies to support social media marketing initiatives across social media platforms, in collaboration with internal stakeholders and external brand influencers.
• Provides guidance, training, and best practice recommendations to internal stakeholders on the use of social media to drive engagement and other digital communications metrics.
• Provides coaching, context, and inspiration to Utility social media team through daily interactions, to prioritize work, lead issue resolution, and guide social media solutions that evolve the category’s social media strategy and team’s career development.
• Oversees global social media budget planning, forecasting, and ongoing financial management.
• Stays on the pulse of competitor social media trends, platform capabilities, and emerging best practices to inform strategy and future innovation.