Own and drive Mattel’s global social strategy across major platforms, turning brand priorities into platform-native narratives and content ecosystems that excite fans and prove impact.

• Lead editorial planning and publishing strategies across Brand Marketing and cross-functional teams.
• Translate brand strategy into platform-native social narratives that scale across Meta, TikTok, Reddit, and YouTube.
• Build always-on content ecosystems rooted in entertainment, storytelling, community engagement and franchise priorities.
• Drive audience growth, engagement, sentiment and brand relevance through innovative social programming and community-first thinking.
• Use social listening, performance analytics and audience insights to optimize content strategy and inform decision-making.
• Stay ahead of evolving platform behaviors, algorithm changes and digital culture trends to evolve Mattel’s social presence.
• Collaborate with Brand Marketing, Creative, Influencer, PR, Entertainment, Digital Gaming, Toy and Consumer Product teams to develop integrated campaigns and launch moments.
• Integrate social moments with Mattel brands when relevant including Barbie, Hot Wheels, Fisher-Price, Uno, American Girl, Monster High and Masters of the Universe.
• Identify and activate cultural moments, internet trends, fandom behavior, and emerging conversation opportunities in real time.
• Lead content calendars and publishing strategies to keep a coherent, timely social cadence.