Own influencer and social creator programs for Hasbro and Wizards of the Coast across a multi-brand portfolio.

• Responsibilities: Support development and implementation of influencer marketing strategies across Hasbro & Wizards of the Coast’s diverse brand portfolio.
• Responsibilities: Manage the execution of organic social strategies for Hasbro’s owned handles, ensuring content reflects platform best practices, timely engagement, and brand consistency.
• Responsibilities: Contribute to exploring new trends in the creator economy, including social commerce, AI, and emerging platforms.
• Responsibilities: Partner with brand teams to design and execute influencer and social campaigns supporting product launches, entertainment releases, and fan engagement.
• Responsibilities: Manage influencer and organic content briefs, timelines, and deliverables to ensure alignment with brand voice and community interests.
• Responsibilities: Oversee campaign execution from creator sourcing to reporting, including product seeding, content delivery, and post-campaign insights.
• Responsibilities: Build and maintain relationships with creators, influencers, and agencies across gaming, toys, pop culture, and entertainment.
• Responsibilities: Act as a brand liaison to creator and fan communities, fostering engagement and loyalty through authentic interactions.
• Responsibilities: Support long-term partnerships with key influencers and ambassadors.
• Responsibilities: Work closely with Digital Marketing, Communications/PR, Legal, and Consumer Insights to ensure alignment, compliance, and accurate measurement.
• Responsibilities: Partner with regional teams to adapt influencer and social programs for local markets.
• Responsibilities: Collaborate with internal teams to manage community engagement and publishing calendars across channels.
• Responsibilities: Track campaign performance against KPIs, providing insights and recommendations to improve results.
• Responsibilities: Lead post-campaign evaluations to inform future influencer and organic strategies.
• Responsibilities: Stay informed on industry trends, FTC guidelines, and platform changes to ensure best-in-class practices.