Sr. Manager, Small Business Portfolio - Integrated Marketing at Visa | Austin, TX | $138K/yr – $222K/yr

Visa

Sr. Manager, Small Business Portfolio - Integrated Marketing

Austin, TX (Hybrid)

$138K/yr – $222K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive global content strategy and execution for ANET, aligning campaigns, brand storytelling, and revenue-focused content across multiple markets.

Own the end-to-end content strategy and integrated editorial calendar.
Must-have: 10+ years in content or brand marketing with proven B2B/payments/fintech experience.
Standout: Cross-functional leadership across regions, campaigns, and partnerships to scale brand and pipeline.

Job Description

Responsibilities

Develop and lead ANET’s content strategy in alignment with marketing priorities, business goals, GTM plans, and global expansion efforts.
Act as the central strategic lead for content across campaigns, thought leadership, brand storytelling, and demand generation.
Build and manage an integrated editorial calendar that aligns with priority initiatives, key audience segments, partner opportunities, and regional market needs.
Ensure content priorities reflect both immediate campaign goals and longer-term brand positioning objectives.
Identify content gaps, emerging themes, and whitespace opportunities that can elevate ANET’s relevance and authority in the payments ecosystem.
Help shape and refine ANET’s brand narrative as the business evolves and expands into new markets.
Create content that strengthens ANET’s position as a trusted, innovative, and globally relevant brand for merchants, partners, and industry stakeholders.
Translate complex payments and commerce topics into compelling, accessible, high-value stories for diverse audiences.
Drive thought leadership initiatives that position ANET as a category leader and strategic partner.
Proactively identify opportunities for business development support, cross-functional collaboration, and stronger connectivity across the organization.

Requirements

10+ years of experience in content marketing, brand marketing, integrated marketing, or related strategic marketing roles.
We’re looking for a senior marketer who combines strategy, initiative, creativity, and business acumen. The right candidate is not waiting to be told what to do, they see opportunities, connect dots, and take action.
Experience in payments, fintech, financial services, e-commerce, small business, or a similarly complex B2B environment preferred.
Have significant experience in content marketing, brand strategy, or integrated marketing, ideally within B2B, fintech, payments, SaaS, or technology.
Can operate as both a strategist and a builder, comfortable setting direction while also creating, refining and building content yourself while contributing to the growth of the ANET business.
Bring a strong editorial mindset with the ability to develop narratives that resonate across multiple audiences and channels.
Are highly proactive and self-directed, with a demonstrated ability to lead through ambiguity.
Know how to identify opportunities beyond the brief, including ways marketing can support business development, product, partnerships, and organizational alignment.
Are an exceptional cross-functional collaborator who can influence without formal authority.
Understand how to balance brand storytelling with performance-oriented marketing goals.

Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our purpose is to uplift everyone, everywhere by being the best way to pay and be paid. Learn more at Visa.com.

Founded in 2011

Foster City, California, USA

29K employees (1,634 in marketing)

corporate.visa.com/en/careers.html