Responsibilities

• Own and drive the holistic global SEO + GEO/AEO strategy, setting the multi-year organic roadmap, allocating resources, and making prioritization decisions in partnership with Digital leadership.
• Lead, develop, and grow a team of SEO professionals — setting clear goals, providing regular coaching, and building team capability across technical SEO and emerging AEO/GEO disciplines.
• Partner closely with Digital Ecommerce, IT, Promotions, Retail Merchandising, and Creative/Brand to embed SEO and AEO requirements early into product, site, and campaign planning.
• Own organic performance reporting to senior leadership — defining KPIs, building measurement frameworks, and connecting organic performance to revenue, customer acquisition, and LTV outcomes.
• Serve as the internal authority on organic and AI-driven search, educating stakeholders, managing agencies and contractors, and translating industry shifts into clear roadmap recommendations
• Own local listings strategy and lead Skechers' approach to AI-driven search surfaces including LLMs, AI Overviews, and answer engines

Requirements

• 8+ years of continuous SEO experience, with at least 4 years in a team management role.
• Demonstrated experience owning an SEO program end-to-end at a DTC or e-commerce brand.
• Bachelor's degree or equivalent practical experience.
• Must be able to work a hybrid schedule from our Manhattan Beach, CA headquarters.