Responsibilities

• Develop and implement PPC strategies for retail products that drive sales and revenue growth.
• Manage and optimize search and shopping campaigns and product feeds across platforms such as Google Ads and Microsoft Advertising (Bing), applying deep knowledge of each platform’s features and nuances.
• Manage and optimize app campaigns across platforms such as Google Ads and Apple Search Ads (ASA), applying deep knowledge of each platform’s features and nuances.
• Use Adobe Analytics and other tools to track performance, identify improvement opportunities, and report clear, concise results and recommendations to senior leadership.
• Partner with Marketing to align PPC campaigns with broader initiatives and key retail moments (e.g., major shopping and sale events) and ensure messaging is consistent, compelling, and customer-relevant.
• Monitor industry trends and emerging PPC technologies and techniques; provide thought leadership to the broader marketing organization.
• Manage and mentor junior PPC team members, providing coaching, feedback, and support while contributing to broader marketing initiatives.
• Collaborate with Creative, Development, and E-commerce teams to optimize landing pages and ad copy for conversion, leveraging A/B testing and conversion-rate optimization best practices.
• Develop and manage PPC budgets to maintain profitability and comply with financial guidelines while identifying opportunities to scale and expand campaign efforts.
• Build ad hoc testing and performance-improvement plans to achieve revenue and efficiency targets.

Requirements

• Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. 6-plus years of related experience.
• This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems.
• Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
• Able to work a flexible schedule based on department and company needs.

Benefits

• Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
• Some additional benefits we offer include:
• - Merchandise discounts
• - Performance-based incentives
• - Annual merit review
• - Employee Assistance Program with mental health counseling and legal/financial advice
• - Tuition reimbursement
• Access the full menu of benefits offerings here.