Responsibilities

• Own the retail marketing strategy across TravisMathew's 65+ door retail fleet, developing programs that increase traffic, engagement and sales.
• Create innovative marketing initiatives that give consumers compelling reasons to visit stores beyond promotional events.
• Identify new opportunities for partnerships, local marketing, community engagement and experiential activations.
• Develop scalable retail marketing programs that can be adapted by market and store tier.
• Translate seasonal brand campaigns into impactful retail experiences.
• Champion a best-in-class in-store brand experience that reflects TravisMathew's brand identity.
• Partner with Creative to develop compelling windows, visual storytelling, signage and retail environments.
• Ensure every customer touchpoint, from storefront to fitting room, reinforces seasonal campaigns and product stories.
• Collaborate with Retail Design to evolve store environments that inspire discovery and increase conversion.
• Own the end-to-end execution of TravisMathew's seasonal retail marketing calendar, ensuring all campaigns, activations and store communications launch on time and at the highest level of quality.

Requirements

• Bachelor’s Degree in Marketing, Communication, or Project Management
• Minimum 8 years’ experience in retail marketing
• Minimum 5 years’ experience in a leadership capacity
• Creative thinker with a passion for building memorable retail experiences.
• Proven ability to develop innovative traffic-driving marketing programs.
• Exceptional project management and organizational skills with the ability to lead multiple complex initiatives simultaneously.
• Strong understanding of experiential marketing and consumer behavior.
• Ability to lead / mentor a team
• Ability to connect brand strategy with business results.
• Excellent storyteller capable of inspiring creative teams and retail partners.