Responsibilities

• Manages the development and communication of marketing programs and strategies at retail and across digital platforms, to effectively reach and engage target audiences.
• Provides strategic development and logistical management to senior management regarding all aspects of customer marketing strategies, launches, campaign performance, and growth opportunities.
• Oversees the Retail Marketing team development, management and execution of marketing strategies and programs.
• Aligns Nintendo's strategic goals with initiatives that support and enhance retailer strategies.
• Analyzes performance and provides recommendations for opportunities using data-driven insights.
• Collaborates across internal marketing teams to shape customer strategies for digital-at-retail and/or in-store offerings.
• Provides thought leadership on emerging channels, technologies, retail trends, and customer insights to drive innovative marketing practices.

Requirements

• 10+ years of marketing experience.
• Six to eight years of industry related experience.
• Three to five years of related experience with an advertising agency or marketing firm.
• Must have experience with a breadth of marketing tools including TV, radio, print, online, and interactive, as well as experience working with top retail accounts.
• Experience managing a team of diverse individuals.
• Project management or account management experience required, preferably with a large multi-channel retailer.
• Knowledge of Nintendo products/video game industry helpful.
• Undergraduate degree in Business, Marketing, a related field, or equivalent.

Preferred

• MBA Preferred.

Benefits

• This position includes the base pay range listed below, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off.