Responsibilities

• Lead the Medicine Category marketing strategy across brands (e.g., MedHub, BoardVitals), setting direction that drives demand, revenue growth, and long-term market leadership.
• Translate business and product priorities into clear, executable marketing plans, aligning category strategy with enterprise and brand-level goals.
• Manage and develop the Medicine Product Marketing Manager, setting clear priorities, coaching talent, and ensuring strong execution across initiatives.
• Own product positioning and messaging, translating customer and market insights into compelling narratives that differentiate our solutions and resonate with medical education audiences.
• Oversee go-to-market strategy and execution for new products and enhancements, partnering closely with Product and Sales to ensure launch readiness and adoption.
• Partner cross-functionally with Growth Marketing, Brand, Product and Sales to deliver integrated campaigns and commercial enablement that support pipeline growth.
• Foster a culture of deep understanding of the market, customer-centric thinking, ownership, and collaboration, while ensuring strong execution and accountability across the team.
• Maintain a strong point of view on the medical education market and competitive landscape, sharing insights that inform strategy, roadmap decisions, and thought leadership.
• Define success metrics, review performance, and continuously optimize launches and campaigns based on results.

Requirements

• Bachelor’s degree in marketing, communications, or a related field; equivalent experience considered.
• 8+ years of marketing experience, with significant experience in product marketing and B2B categories.
• Proven experience leading or mentoring product marketers, with the ability to coach, prioritize, and scale impact through a team.
• Deep knowledge of product marketing fundamentals, including positioning, messaging, segmentation, and go-to-market strategy.
• Experience developing and executing category- or portfolio-level strategies that drive demand, adoption, and revenue.
• Strategic, analytical thinker with the ability to translate market and customer insights into actionable plans.
• Strong cross-functional leadership skills; ability to influence and align stakeholders across Product, Sales, Growth Marketing, and Brand.
• Exceptional written, verbal, and presentation skills, with the ability to adapt messaging for executive, sales, and customer-facing audiences.
• Working knowledge of marketing automation, lead generation, and modern marketing technologies.
• Comfortable operating in a dynamic environment, balancing near-term execution with long-term strategy.
• Note: All requirements apply to the primary role; equivalencies may be considered where appropriate.

Preferred

• Background in healthcare, SaaS, or education technology strongly preferred
• Experience in healthcare, SaaS, or education technology will be considered a plus
• Superior leadership and management skills. Ability to prioritize projects and coach direct reports. Ability to prioritize and adapt to changing market and organizational dynamics when needed.

Benefits

• Flexible and generous paid time off
• Competitive medical, dental, vision and life insurance
• 401(k) employer matching program
• Parental leave
• Wellness resources
• Charitable matching program
• On-site workout facilities (Leawood, Gilbert, Burlington)
• Community outreach groups
• Tuition reimbursement
• Fostering A Sense of Belonging