Responsibilities

• Lead a performance-driven engine focused on pipeline and revenue growth for owned channels; own strategy and execution of programs that convert existing lead, customer, and agent audiences into incremental transactions across title, escrow, and insurance products.
• Partner with sales leadership to improve pipeline velocity, cross-sell penetration, and revenue generation through CRM programs, segmentation, lifecycle marketing, and sales activation initiatives.
• Drive campaign excellence, introduce new growth levers, and advance market position with measurable success.
• Own the Demand Strategy & Planning: Build a strategy to leverage the organization’s existing client-facing channels to drive marketing qualified leads and conversions; understand services, messaging, and channels at different stages of home buying/selling.
• Partner with in-house creative team + Director of Brand & Digital Experience on campaign assets and messaging; provide strategic direction and drive iterative changes based on performance data and insights to continuously improve engagement and conversion.
• Lead strategy and execution for marketing programs across Anywhere’s owned channels; provide leadership and vision to internal stakeholders across Sales, Product and Analytics; drive program expansion, optimize the full funnel and drive revenue growth; ensure campaigns meet brand standards, comply with regulatory requirements, and deliver consistent messaging and creative excellence across every channel.
• Lead the development and execution of a comprehensive, end-to-end customer journey strategy across all lifecycle stages.
• Own the demand strategy, owned channel mix, and quarterly pipeline targets with accountability for pipeline growth, lead quality, and conversion rates; develop integrated campaign plans aligned to sales programs to ensure measurable impact on revenue.
• Analyze & assess full funnel results: Define segmentation, ICPs, and value propositions with input from Sales and Product.
• Run multi-channel programs through owned channels.