Sr. Manager, Performance Marketing

Calabasas, CA (Hybrid)

$120K/yr – $140K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the paid media and CRM lifecycles with end‑to‑end ownership of strategy, agency partnerships, and cross‑channel alignment across DTC, Amazon, and retail media for measurable growth.

  • Growth Engine: Own multi‑channel performance marketing strategy, KPI discipline, and agency testing agendas to hit revenue and LTV targets.
  • CRM & Lifecycle: Lead email, SMS, and journey orchestration, focusing on acquisition to loyalty with data‑driven optimization.
  • Measurement & Collaboration: Align forecasting, post‑campaign analysis, and cross‑functional inputs with Finance, Analytics, and agencies to improve attribution and ROI.

Job Description

Responsibilities

  • Own and set the performance marketing strategy and channel roadmap across paid search, paid social, affiliate, influencer, retail media (including Amazon On‑Site & DSP and Criteo/Retailer.com), and emerging channels.
  • Lead the strategic relationship with performance agencies, establishing clear direction, priorities, testing agendas, and success metrics.
  • Hold agencies accountable for delivering against agreed KPIs, experimentation roadmaps, and optimization plans.
  • Direct cross‑channel alignment between DTC, Amazon, and Retail Media strategies to ensure cohesive execution and efficient investment.
  • Partner with Finance and Analytics to inform forecasting, performance readouts, and post‑campaign analysis, providing clear inputs and recommendations (without direct budget ownership).
  • Evaluate new platforms, partners, and media opportunities, making recommendations on where agencies should test, scale, or deprioritize.
  • Own and lead CRM and lifecycle marketing strategy, spanning email, SMS, and customer journey orchestration.
  • Define and optimize end‑to‑end customer journeys, including acquisition, onboarding, conversion, retention, reactivation, and loyalty.
  • Set CRM priorities and execution standards, working with internal teams and/or external CRM agencies to deliver campaign calendars, triggered journeys, and segmentation strategies.
  • Apply customer data and insights to drive measurable improvements in LTV, repeat purchase, and retention performance.
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ghd

3.8 Glassdoor

We are committed to addressing the world’s biggest challenges in the areas of water, energy and communities.GHD is a global network of multi-disciplinary professionals providing clients with integrated solutions through engineering, environmental, design and construction expertise. Our future-focused, innovative approaches connect and support communities around the world, resiliency and sustainability for generations to come.Established in 1928, we remain wholly owned by our people. We are 10,000+ diverse and skilled individuals connected by over 200 offices, across five continents – Asia, Australia, Europe, North and South America, and the Pacific region. See our list of office locations and contact numbers in ghd.com/en/about-ghd/office-locations----------------------------------------------------------------------------------------GHD reconnaît et comprend que le monde est en constante évolution. Nous sommes engagés à résoudre les plus grands défis mondiaux dans les secteurs de l’eau, de l’énergie et de l’urbanisation.Nous sommes une entreprise de services professionnels dotée d’une expertise de pointe en ingénierie, en construction et en architecture. Nos démarches avant-gardistes et innovatrices rapprochent et soutiennent les communautés à l’échelle mondiale. En livrant d’excellents résultats sociaux et économiques, nous visons à bâtir des relations durables avec nos partenaires et nos clients.Fondée en 1928, GHD appartient entièrement à ses employés Nous sommes plus de 10 000 employés diversifiés et qualifiés dans plus de 200 bureaux et sur cinq continents : Amérique du Nord et Amérique du Sud, Asie, Australie et Europe, ainsi que dans la région du Pacifique.Apprenez-en davantage sur nous à ghd.com

Founded in 1928
Millers Point, New South Wales, AUS
17K employees (1,083 in marketing)
73% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
129.2K
Traffic Source Mix
Search
58.8%
Direct
32.6%
Referral
5.8%
Social
1.7%
Paid
1.1%

Headcount Trend

Current headcount: ~16.9K

Funding

Total Funding
$40.4K
Last Raise
$12.5K
Grant, 5 years ago

Funding History

  • Sep 2021
    Grant • $12.5K
  • Oct 2020
    Grant • $27.8K

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