Sr Manager, Performance Marketing - Amazon

Needham, MA (Hybrid)

$150K/yr – $170K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own Amazon media planning and optimization for SharkNinja, coordinating with cross functional teams and agencies to drive ROAS and new customer acquisition.

  • Growth focus: ROAS optimization across multi channel Amazon media strategy.
  • Partnerships: coordinate 360 activation ideation with external agencies and internal teams.
  • Insights: monitor performance, feed MMM inputs, and adjust plans with data driven decisions.

Job Description

Responsibilities

  • Collaborate on the Amazon media planning across campaigns/channels, lead collaboration sessions and weekly progress meetings with cross-functional and agency partners
  • Innovate campaign media strategy to support business priorities, category objectives, communications calendar, and commercial goals
  • Partner with third party agency providers on 360 activation plan ideation and development
  • Create and iterate media scenarios grounded in data, research, consumer trends, and best practices to deliver on multiple objectives and budget sizes
  • Act as a trusted partner and subject matter expert to the broader Amazon organization; representing media and our go to market investments while thinking outside the box
  • Constantly optimize the execution of all media plans for the SharkNinja Amazon brand through data-driven decisions and media technology
  • Proactively perform data analysis focused on improving media efficiency, understanding market trends, and monitoring competitive segments
  • Effectively communicate media performance to internal stakeholders and leadership team
  • Project manage initiatives in alignment with media plan & quickly pivot to support requests
  • Manage significant budgets across campaigns

Requirements

  • 5-7 years Marketing/Media experience
  • Extensive Performance Media experience including hands-on experience with Amazon search and DSP
  • Strong understanding of Amazon's algorithm and ranking factors
  • Experience with third party platforms such as Skai or Pacvue
  • Experience with non-amazon retail media such as search, programmatic, social
  • Strong analytical skills and ability to interpret data to drive strategic decision-making
  • Experience managing external agency relationships and collaborating with cross-functional teams
  • Results-oriented mindset with a focus on achieving performance marketing objectives, incremental ROAS, and new customer acquisition
  • Familiarity with future technologies, such as Amazon Marketing Stream, Amazon Marketing Cloud, AI, and ML, is desirable

Preferred

  • Experience with non-Amazon retail media such as search, programmatic, social is a plus
  • Familiarity with future technologies, such as Amazon Marketing Stream, Amazon Marketing Cloud, AI, and ML, is desirable
  • Experience with third party platforms such as Skai or Pacvue is a plus

Benefits

  • medical insurance
  • dental insurance
  • vision insurance
  • flexible spending accounts
  • health savings accounts (HSA) with company contribution
  • 401(k) retirement plan with matching
  • employee stock purchase program
  • life insurance
  • AD&D
  • short-term disability insurance
  • long-term disability insurance
  • generous paid time off
  • company holidays
  • parential leave
  • identity theft protection
  • pet insurance
  • pre-paid legal insurance
  • back-up child and eldercare days
  • product discounts
  • referral bonus program
SharkNinja logo

SharkNinja

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.

Founded in 1994
Needham Heights, Massachusetts, USA
3.8K employees (726 in marketing)

Traffic Signals

Monthly Visitors
8.7M
Monthly Google Ads Budget
$106K
Traffic Source Mix
Search
21.3%
Direct
63.7%
Referral
5.5%
Social
8.7%
Paid
0.6%

Headcount Trend

Current headcount: ~3.8K

Marketing Team

Marketing Team Size
543 (14% of company)
Median Career Experience
11.5 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
25

Funding

Total Funding
$1.2B
Last Raise
$638M
Post IPO Secondary, 7 months ago

Funding History

  • Aug 2025
    Post IPO Secondary • $638M
  • Mar 2024
    Post IPO Secondary • $272.1M
  • Dec 2023
    Post IPO Secondary • $286.5M

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