Responsibilities

• Lead creative strategy and development across digital paid media and .com landing pages, ensuring assets are data-informed, brand-aligned, and KPI-driven.
• Develop and manage our Dynamic Creative Optimization (DCO) program, partnering to launch and refine personalized variations at scale.
• Use audience insights, brand RTBs, and performance data to oversee creative development for resonant content.
• Drive collaboration across Brand, Media, and CRM teams to develop creative for distinct audiences.
• Align creative concepts and oversee copywriting to reflect media targeting, formats, and opportunities with brand tone.
• Seek automation opportunities and stay ahead of digital trends and personalization techniques.
• Partner with Media, Analytics, and Technology teams to ensure data-enabled, technically sound creative strategies.
• Establish and manage a creative testing roadmap, including A/B and multivariate tests.
• Own creative performance reporting and translate learnings into senior-level presentations.
• Own program documents, including briefs, statuses, and budget trackers.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred
• 7+ years of experience in creative automation or digital marketing for national or multi-location brands
• Proven track record of DCO programs with platforms such as Google Marketing Platform, Innovid/Flashtalking, Clinch, Smartly, Meta, or The Trade Desk
• Deep understanding of creative data feeds, dynamic templates, and audience-based personalization
• Ability to build relationships with creative, media, and technology partners and translate data into direction
• Understanding of dynamic ad platforms, data integrations, and production workflows for personalized creative
• Strong multi-project management skills with independent, clear communication and craft
• Ability to stay ahead of industry trends and view campaigns as learning opportunities
• Analytical meets Creative: comfortable interpreting dashboards and brainstorming concepts
• Curious and Experimental: thrives on testing and optimization

Benefits

• Planet Fitness offers comprehensive benefits including core medical, dental, vision, life and disability coverage
• Generous time off, volunteer time, childcare reimbursement, paid parental leave, tuition reimbursement, and learning programs
• 401(k) with safe harbor match and employee stock purchase plan
• Eligible for annual corporate bonus based on company and personal performance