Responsibilities

• Own paid search strategy across Google Ads, Bing, and other engines, managing seven figures in monthly media spend
• Build and scale a non-brand experimentation program, designing structured tests to unlock incremental, profitable growth
• Design and run experiments such as geo tests, holdouts, and bid and budget tests to measure true incrementality, not just last-click wins
• Set account strategy across budget allocation, bidding, audience targeting, impression share, and quality score
• Lead campaign structuring, keyword and audience strategy, and large-scale keyword architecture across search and display
• Guide ad copy and creative testing, driving rapid iteration to improve performance
• Partner with analytics to define reporting frameworks and turn weekly and monthly performance into clear strategic recommendations
• Apply rigorous analytical thinking to attribution and measurement, pressure-testing what is actually driving results
• Move quickly in an ambiguous, fast-changing environment, reprioritizing as new data lands
• Serve as the team's subject matter expert on paid search and PPC trends

Requirements

• 5 to 7+ years in SEM and Paid Search (PPC), with a track record managing, optimizing, and scaling seven figures in monthly media spend
• Proven experience scaling paid search and expanding beyond brand into non-brand growth
• Strong experimentation mindset, with hands-on experience designing and reading tests (incrementality, geo, holdout, A/B)
• Strong quantitative and analytical skills, comfortable reasoning through attribution, incrementality, and basic statistics to separate signal from noise (no coding or SQL required)
• Expertise across major PPC platforms (Google Ads, Bing Ads, and others)
• Experience with Google Analytics and internal reporting tools
• Proven ability to work independently while influencing and aligning multiple teams and stakeholders
• Ability to work quickly and flexibly, staying effective as priorities shift
• Proficiency in Excel, PowerPoint, and Word
• BS/BA degree preferred

Preferred

• Google Ads / Bing certification
• Experience in financial services

Benefits

• Our Core Benefits Include:
• Generous PTO
• 7 Paid Holidays Annually + 5 Conditional Holidays Annually
• 1 Service Day Annually
• 401k with 3.5% Company Match
• Paid Parental Bonding Leave
• Health, Vision, Dental Coverage
• Life and Disability Insurance Covered 100% by NinjaTrader