Responsibilities

• Partner directly with Visa clients and internal stakeholders to understand business objectives, marketing priorities, campaign goals, and research needs.
• Translate client business questions into research plans that inform marketing strategy, campaign development, audience understanding, messaging, channel planning, and activations.
• Build strong relationships with client stakeholders by demonstrating credibility, responsiveness, curiosity, and business acumen.
• Lead quantitative and qualitative research initiatives, including campaign effectiveness studies, brand lift, creative testing, positioning and messaging testing, concept testing, journey research, experiential research, audience insights/segmentation, and brand and competitive positioning.
• Develop research briefs, questionnaires, discussion guides, sample plans, analysis plans, and reporting frameworks in partnership with vendors and internal stakeholders.
• Ensure research is methodologically sound, aligned to client business objectives, and designed to produce actionable recommendations.
• Manage external research vendors from scoping and proposal review through execution, analysis, reporting, and final presentation.
• Synthesize complex findings into clear, compelling narratives that connect insights, implications, and recommended actions.
• Develop executive-ready presentations and present findings confidently to clients, internal teams, and senior stakeholders.
• Collaborate with Marketing Services, strategy, creative, media, analytics, and account teams to shape insight-led recommendations for clients.
• Contribute to the broader Insights & Analytics agenda by identifying opportunities to improve research processes, share learnings, and scale insights across clients.