Responsibilities

• Marketing Strategy & Execution: Play a key role executing day-to-day marketing strategy, responsible for cross-functional alignment and disciplined execution to drive business goals.
• Sales Enablement: Help ensure the sales team has the tools, messaging, and assets needed to directly support the company's revenue goals.
• Demand Generation & Digital Marketing: Directly lead and manage all demand generation and digital marketing initiatives.
• Campaign Operations: Manage project calendars, budgeting, workflow automation, campaign optimization, and performance monitoring to facilitate integrated marketing campaigns across multiple channels
• Project Management: Ensure all marketing tasks and projects have clear goals, expectations, and timelines across all deliverables.
• CRM &Data Management: Oversee the HubSpot CRM infrastructure and integration to ensure optimal marketing automation and data flow.
• Event Strategy & Management: Manage conference strategy, ensuring we maximize impact and ROI at large-scale industry events.
• Cross-Functional Alignment: Partner effectively with Sales, Product, and Customer Success teams to ensure seamless go-to-market strategies and organizational alignment.
• Performance Accountability: Report on key performance indicators (KPIs), campaign progress, and the quantifiable impact on the sales pipeline.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (MBA a plus)
• 6+ years of progressive marketing experience
• Experience owning and executing demand generation, brand management, digital marketing, and sales enablement functions
• Experience marketing in a B2B environment with complex sales cycles, including developing sales enablement assets and messaging that support revenue goals
• Proven project management skills, with experience managing calendars, budgets, and workflow automation across concurrent deliverables
• Strong analytical skills, with experience building performance reports and connecting marketing activity to pipeline and revenue
• Robust experience with marketing automation and CRM platforms—HubSpot required (certification preferred); Salesforce a plus
• Experience planning and managing large-scale industry events or conferences a plus
• Familiarity with analytics (Google Analytics/GA4), paid media (LinkedIn Ads, Google Ads), SEO/SEM (SEMrush), and AI tools for marketing workflows (e.g., Claude)
• Strong written and verbal communication skills

Benefits

• Competitive Salary
• Exceptional Benefits:
• 401(k) plan with company matching & immediate vesting schedule (100% of the 1st 3% and 50% of the next 2%)
• BCBS Health, Dental, & Vision Insurance with generous employer funding for employees and dependents
• Generous flexible time off approach
• Professional development
• Remote and hybrid first organization
• Great working environment with a team of exceptional people
• Learn more at www.meazurelearning.com