Responsibilities

• Support marketing insights, reporting, and analytics to optimize investment decisions across brands and channels.
• Maintain cross-channel marketing databases and collaborate with data engineering and data science teams on internal marketing mix modeling (MMM) build-out.
• Translate predictive models and simulations into actionable marketing strategy recommendations.
• Conduct marketing experiment design, execution, and analysis across channels.
• Conduct internal marketing analyses including monthly reporting and synthesis of actionable insights from statistical models.
• Manage relationships with external media and measurement vendors and review deliverables for quality and accuracy.
• Provide measurement and analysis support to internal marketing, research and strategy teams across brand and performance functions.

Requirements

• 5+ years in marketing analytics with hands-on experience in quantitative analysis; bachelor's degree in marketing analytics, statistics, data science, or a related field.
• Cross-channel marketing measurement experience spanning TV, digital, programmatic, social, and OOH.
• Working knowledge of statistical testing, marketing mix modeling, multi-touch attribution, and incrementality testing.
• Experience working with 3rd party measurement vendors and their products.
• Strong communication skills with demonstrated ability to present insights to senior and executive audiences.
• Proficiency in Tableau and data visualization best practices.

Preferred

• Hands-on comfort using AI tools as part of day-to-day work.
• Ability to communicate statistical findings clearly to non-technical audiences.
• Background in entertainment, media, or consumer industries.

Benefits

• annual discretionary bonus
• medical/dental/vision benefits
• insurance
• a 401(k) plan
• paid time off
• other benefits in accordance with applicable plan documents