Sr Manager, Marketing Communications Planning

Fort Worth, TX (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive end‑to‑end customer communications and revenue email campaigns for AA’s booking and loyalty programs.

  • Must-have: 7+ years in related roles with leadership experience.
  • Standout: Direct team leadership and cross‑functional coordination across multiple owned channels (AA.com, email, magazines).

Job Description

Responsibilities

  • Leads holistic customer communications and planning for the company across owned channels (AA.com, e-mail, American Way).
  • Coordinates with owners of all other owned channels (social media, B2B, airport and onboard channels).
  • Plans and executes all revenue-generating e-mail campaigns for flight bookings, product upsells and AAdvantage/cobrand promotions.
  • Maintains and updates content on AA.com, the largest booking channel.
  • Manages in-flight magazines and the newly launched AmericanWay.com.
  • Direct team management and daily coordination with cross-functional teams.

Requirements

  • Bachelor's degree or equivalent experience/training
  • 7 years of related experience
  • Leadership experience
  • Ability to manage multiple tasks
  • Ability to engage and motivate a team

Benefits

  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
  • Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
  • Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more
American Airlines logo

American Airlines

3.6 Glassdoor

Embark on an adventure with a commitment to service, excellence and humanity. Our team is what powers our airline. We are proudly dedicated to our purpose of caring for people on life’s journey, including connecting our customers to the people and places they love or providing our team members development and leadership opportunities to acquire new skills and explore their potential. With more than 1,300 aircraft in our mainline and regional fleets combined and an extensive route network that touches six continents, we’ve got a place for you to start — or continue — your career. Whether you’re stationed at one of our hundreds of airports, working out of our state-of-the-art headquarters in Fort Worth, Texas, or serving customers over the phone from your home office, there are endless opportunities for you to grow and lead at American.

Founded in 1930
USA
58K employees (1,741 in marketing)
62% recommend to a friend
41% CEO approval

Traffic Signals

Monthly Visitors
54.7M
Monthly Google Ads Budget
$3.2M
Traffic Source Mix
Search
48.3%
Direct
46.1%
Referral
4.3%
Social
0.2%
Paid
0.9%

Headcount Trend

Current headcount: ~57.9K

Marketing Team

Marketing Team Size
552 (1% of company)
Median Career Experience
16 years
Median Tenure
7.6 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1B
Last Raise
$250M
Post IPO Debt, 2 years ago

Funding History

  • Nov 2023
    Post IPO Debt • $250M
  • Feb 2023
    Post IPO Debt • $750M
  • Jan 2015
    Post IPO Equity

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