Sr. Manager, Marketing and Brand Strategy

Salt Lake City, UT (On-site)

$69K/yr – $92K/yrSenior Level8+ years expFull time

Posted 20 hrs ago

Job Summary

Own and lead strategic marketing partnerships and integrated campaigns for school programs, coordinating multi-channel initiatives and supervising design and web teams to ensure brand-aligned results.

  • Lead planning and execution of integrated marketing strategies across channels
  • Build trusted relationships with school partners and act as a strategic advisor
  • Oversee design and web teams to ensure high-quality, brand-consistent deliverables

Job Description

Responsibilities

  • Serve as the strategic marketing partner for assigned programs, departments, centers, institutes, and school initiatives.
  • Develop and execute integrated marketing strategies aligned with organizational objectives, audience needs, and the school's strategic priorities.
  • Build strong relationships with school partners while providing strategic marketing counsel and recommendations.
  • Lead marketing initiatives from planning through execution, coordinating work across multiple marketing channels.
  • Manage multiple marketing initiatives simultaneously while ensuring quality, accountability, effective communication, and successful execution.
  • Provide supervision and project management for the department's graphic design and web teams, including establishing priorities, managing workloads and allocating resources to ensure marketing initiatives are effectively executed and aligned with departmental priorities.
  • Ensure marketing and communications initiatives align with the David Eccles School of Business brand, messaging, strategic priorities, and quality standards.
  • Monitor marketing performance and recommend improvements based on analytics and organizational goals.
  • Collaborate across the Branding, Marketing, and Communications team to strengthen marketing effectiveness, consistency, and continuous improvement.
  • Support additional strategic initiatives and special projects as assigned.

Requirements

  • EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience).
  • Requires a bachelor’s (or equivalency) + 8 years or a master’s (or equivalency) + 6 years of directly related work experience.

Preferred

  • Experience working in higher education or other complex, matrixed organizations.
  • Agency experience or experience working with multiple partners, stakeholders, departments, or business units is a plus.
  • Experience developing and executing integrated marketing strategies across multiple channels and audiences.
  • Demonstrated ability to build trusted relationships and serve as a strategic advisor to organizational leaders and stakeholders.
  • Experience supervising staff and managing design and web teams.
  • Strong understanding of brand management, messaging, content strategy, and integrated marketing.
  • Experience using marketing analytics and performance data to evaluate effectiveness and inform decision-making.
  • Demonstrated ability to manage multiple priorities with strong organization, communication, and follow-through.
  • Excellent written and verbal communication skills.
  • Experience with Asana or other project management platforms.
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University of Utah

The University of Utah, located in Salt Lake City in the foothills of the Wasatch Mountains, is the flagship institution of higher learning in Utah. Founded in 1850, it serves over 31,000 students from across the U.S. and the world. With over 72 major subjects at the undergraduate level and more than 90 major fields of study at the graduate level, including law and medicine, the university prepares students to live and compete in the global workplace. Known for its proximity to seven world-class ski resorts within 40 minutes of campus, the U encourages an active, holistic lifestyle, innovation and collaborative thinking to engage students, faculty and business leaders.The University of Utah became a member of the PAC-12 conference in July 2011.Technology and CommercializationThe University of Utah is tops in the country for creating start-up companies from university research, according to a ranking by the Association of University Technology Managers (AUTM). See http://unews.utah.edu/news_releases/u-of-utah-no-1-for-startups for more information.Forbes magazine’s recent ranking of the “Best States for Business” pointed to “an educated labor force” as a big reason Utah came in at number one. The U supplies many of the employees for companies that keep expanding their operations in Utah, such as Goldman Sachs, Adobe, Omniture, Oracle, Ebay and many others. http://pac12info.utah.edu/commercialization-of-innovation/HealthcareUniversity of Utah Health Care recently ranked first in the nation in a prestigious national study. The University Health System Consortium’s 2010 Quality and Accountability Study compared 98 of the nation’s top academic medical centers and ranked them based on core quality measures, patient safety indicators, mortality rates, re-admission rates, and patient satisfaction scores. See more about University of Utah Health Care at http://healthcare.utah.edu/index.php

Salt Lake City, Utah, USA
12K employees (464 in marketing)

Salaries

Posted range

$69K/yr – $92K/yr

Taken straight from the job posting.

See all University of Utah salaries

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Sr. Manager, Marketing and Brand Strategy

University of Utah · Salt Lake City, UT · On-site