Sr. Manager, Marketing Analytics

Irvine, CA (On-site)

$176K/yr – $220K/yrSenior Level8+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own and scale the marketing analytics function, aligning MTA and MMM with budgeting and executive storytelling that guides senior decisions.

  • Lead the analytics team and embed a culture of rigorous measurement, with direct line to the Marketing VP for strategic roadmaps and dashboards.
  • Own end-to-end performance measurement including CAC, LTV, funnel drop-offs, A/B testing, and incrementality to optimize multi-channel spend.
  • Ensure data flow and AI readiness by managing MarTech stack integration (CDP, CRM, APIs) and collaborating with Product, Finance, and Data Science on actionable insights.

Job Description

Own and scale the marketing analytics function, aligning MTA and MMM with budgeting and executive storytelling that guides senior decisions.

  • Lead the analytics team and embed a culture of rigorous measurement, with direct line to the Marketing VP for strategic roadmaps and dashboards.
  • Own end-to-end performance measurement including CAC, LTV, funnel drop-offs, A/B testing, and incrementality to optimize multi-channel spend.
  • Ensure data flow and AI readiness by managing MarTech stack integration (CDP, CRM, APIs) and collaborating with Product, Finance, and Data Science on actionable insights.
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Rivian

3.5 Glassdoor

Doing something different is never easy. It requires courage, optimism and grit. Core to our mission is building a team of adventurous individuals determined to make a positive impact on the world. This means challenging ourselves constantly. Stretching beyond the bounds of conventional thinking. Reframing old problems. Seeking new solutions. And operating comfortably in a space of uncertainty. While our backgrounds are diverse, our team shares a love of the outdoors and a desire to protect it for future generations. Do you like doing the impossible? We’d love to hear from you.

Founded in 2009
Irvine, California, USA
12K employees (382 in marketing)
60% recommend to a friend
69% CEO approval

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$22.9K
Traffic Source Mix
Search
44.6%
Direct
45.3%
Referral
5.4%
Social
3.5%
Paid
1.1%

Headcount Trend

Current headcount: ~11.8K

Marketing Team

Marketing Team Size
160 (1% of company)
Median Career Experience
14.5 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$21.9B
Last Raise
$1B
Post IPO Equity, 9 months ago

Funding History

  • Jun 2025
    Post IPO Equity • $1B
  • Nov 2024
    Post IPO Debt • $6.6B
  • May 2024
    Grant • $827M

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