Sr. Manager of Lifecycle Marketing at VASA FITNESS | Greenwood Village, CO | $120K/yr – $130K/yr

Sr. Manager of Lifecycle Marketing

Greenwood Village, CO (On-site)

$120K/yr – $130K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end lifecycle marketing engine for member acquisition, engagement, and retention, coordinating cross‑functional initiatives and data‑driven optimization to move prospects to members and re‑activate former members.

Lifecycle Program Ownership: Define and execute cohort-based journeys across onboarding, activation, engagement, retention, and winback to improve activation, retention, and LTV.
Personalization & Automation: Build automated, personalized journeys across email, SMS, push, and in‑app channels using behavioral signals and cross‑team insights.

Job Description

Responsibilities

Support the development and execution of lifecycle marketing strategies across prospects, onboarding, engagement, retention, winback, and referral programs
Partner cross-functionally to identify opportunities to improve the member experience across lifecycle touchpoints
Assist in developing cohort-based lifecycle programs designed to increase engagement, reduce churn
Identify opportunities to enhance customer journeys through personalization, automation, and behavioral insights
Help build customer journeys that convert interest into membership and re-engage former members at key moments
Execute lifecycle campaigns and initiatives that support acquisition, engagement, retention, and loyalty goals
Help establish scalable processes and best practices across CRM campaigns, journey development, experimentation, and reporting
Monitor and analyze lifecycle performance metrics including engagement, retention, churn, and conversion
Partner with Marketing Analytics to evaluate campaign effectiveness and identify optimization opportunities
Support go-to-market execution for new clubs, product launches, and member initiatives

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field; equivalent experience considered
7+ years of experience in lifecycle marketing, CRM, retention marketing, growth marketing, or related disciplines
3+ years of experience leading lifecycle marketing strategy, customer journey development, and cross-channel CRM programs
Proven experience developing and executing lifecycle marketing initiatives that drive engagement, retention, conversion, and customer lifetime value
Experience managing lifecycle campaigns across email, SMS, push notifications, and in-app messaging channels
Hands-on experience with CRM and marketing automation platforms such as Braze, Iterable, Salesforce Marketing Cloud, HubSpot, or similar technologies
Experience partnering cross-functionally with Product, Analytics, Technology, Operations, and Brand teams to deliver integrated customer experiences
Experience with A/B testing, experimentation frameworks, and optimization methodologies preferred
Familiarity with customer data platforms (CDPs), customer data architecture, and lifecycle measurement frameworks preferred
Fitness, subscription, membership, retail, or consumer services industry experience preferred

Benefits

Wellness is a priority! All employees receive two complimentary gym memberships--one for you and one to share
All employees are eligible to participate in 401(k) options and the Employee Assistance Program -- FREE therapy, financial advising, legal advice, and more
Salaried Employees: Flexible Vacation Plan, Paid Holidays, Paid Parental Leave, and Health, Dental, Vision Benefits
Opportunities for career growth within a rapidly expanding company
Casual office environment (yes, hoodies are welcome)

VASA FITNESS

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

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