Responsibilities

• Set the strategic direction for our email, SMS, Direct Mail, and emerging owned-channel programs while maintaining deep technical fluency across the platforms, data infrastructure, and segmentation models that power them.
• Establish operational objectives and execution plans for the lifecycle acquisition function, while partnering with the VP, Performance Marketing.Lead a high-performing lifecycle marketer, manage external agency partners, and regularly interface with senior and executive stakeholders to translate channel performance into business-level decision-making.
• Own the full stack of products, including Klaviyo configuration and segmentation architecture, testing methodology and blended CAC reporting, while focusing on building a culture of continuous testing and optimization.
• Use first-party data to drive measurable acquisition outcomes, and thrive on developing people and building high-performing teams.
• Own audience orchestration strategy, partnering with Data Enablement to define and maintain the customer traits that power segmentation, given Segment as the source-of-truth data pipeline.
• Develop Lead-generation strategy and measurement.
• Stay current with lifecycle marketing trends, regulatory changes (e.g., GDPR, CCPA), and platform best practices; socialize learnings and operate procedures across the team.

Requirements

• 7+ years owning email/SMS or lifecycle marketing channels at a DTC or a subscription brand, with a track record of driving new customer acquisition in a high growth company
• Advanced Klaviyo user, capable of working in platform, managing campaign execution, flow-building, segmentation, dynamic content, suppression logic, and deliverability troubleshooting
• Analytical ability to pull, interpret, and act on performance data without analyst support
• Proven ability to design and run A/B and multivariate tests, including holdout construction, test sequencing, and interpretation of statistical significance
• Experience building experimentation programs from scratch, not just managing executed individual tests
• Ability to build and validate audience segments in Klaviyo, from test messaging variations to high-intent vs. cold audiences, and optimize the send strategy based on results
• 3+ years managing a high-performing team (Individual Contributor level), with experience in goal-setting, performance development, hiring, and day-to-day execution management
• Ability to lead through ambiguity and build a culture of accountability and continuous improvement
• Proven ability managing external agency partners, setting priorities, holding a high bar for quality and timeliness, and escalating effectively when needed
• Comfortable regularly interfacing with senior and executive stakeholders on complex, cross-functional topics - ability to translate channel performance into business-level insights and tell a compelling story with data

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend