Responsibilities

• Integrated marketing campaign leadership
• Develop and lead integrated 360° marketing campaigns that combine brand storytelling with performance-driven marketing across digital, social, PR, partnerships, CRM, and paid media channels. Partner with Director, Marketing, operations and creative teams to bring brand programs to life across restaurants and marketing channels.
• New Restaurant Opening Brand Experience
• Plan brand execution for new restaurant openings, including events, community partnerships, and launch communications. Ensure the brand experience is expressed consistently from pre-launch through opening and early operations.
• Local Restaurant Brand Experience
• Oversee local restaurant brand initiatives that strengthen community connection and cultural relevance. Partner with others in the team to ensure brand integrity across restaurant marketing and community activations.
• Creative & Brand Consistency
• Partner with internal creative teams and external agencies to ensure brand assets, campaigns, and marketing materials are delivered on brand and reflect consistent brand standards.
• Digital Brand Experience
• Plan the company’s digital brand presence across social media, website, and online channels. Help guide content strategy, storytelling, and brand expression to ensure cultural relevance and consistency with the brand voice.
• Team Leadership & Cross Functional Collaboration
• Support and develop team members while fostering strong collaboration across marketing, operations, and creative partners.
• Employer Brand Collaboration
• Partner with People & Culture and Communications teams to support employer brand storytelling that highlights our people-first culture and strengthens talent attraction.

Requirements

• 8–10 years of experience in brand marketing, brand experience, or hospitality marketing
• Bachelor’s degree in Marketing, Business Administration, Communications, or related field
• Strong project management and cross-functional collaboration skills
• Experience executing brand campaigns, brand activations, or experiential marketing initiatives
• Excellent written and verbal communication skills
• Ability to manage multiple initiatives in a fast-paced environment
• Full-service restaurant or hospitality industry experience
• Experience building and managing brand campaigns, communications plan, or in-restaurant brand initiatives
• Experience working in restaurant, hospitality, retail, or consumer brands preferred
• Ability to travel to restaurants regularly

Preferred

• Experience building and managing brand campaigns, communications plan, or in-restaurant brand initiatives
• Experience working in restaurant, hospitality, retail, or consumer brands preferred
• Full-service restaurant or hospitality industry experience
• Bachelor’s degree in Marketing, Business Administration, Communications, or related field

Benefits

• Competitive Pay & Benefits
• Employer Contribution for individuals and eligible dependents' medical insurance
• Dental, Vision, and Life Insurance
• Health Savings Account (HSA)
• Commuter Spending Accounts
• 401(k) Plan with company match
• Employee Assistance Program
• Discounts through BenefitHub
• Employee Meal Discounts
• PTO to support work-life balance (accrued based on length of service)