Responsibilities

• Own DashPass growth and signup programs across paid, email, and in-app — including highly technical, AI-personalized campaigns — alongside marquee seasonal tentpols
• Lead campaigns focused on DashPass moments, including seasonal programs, major tentpoles, and high-visibility membership initiatives that drive cultural relevance and member value.
• Lead large-scale, full-funnel campaigns that span brand, growth, partnerships, CRM, in-app, and external media ensuring a unified strategy and flawless execution.
• Act as the lynchpin between cross-functional teams including Growth, Brand, CRM, Creative Studio, Strategy & Operations, Product, Finance, and Analytics to build and execute on integrated marketing strategies for DashPass
• Drive strategic alignment with cross-functional partners & Senior Leadership by developing briefs, frameworks, and insights that articulate the role of DashPass in every occasion.
• Partner closely with Product and S&O to identify dependencies, build end-to-end solutions, and ensure the member experience delivers on campaign ambition.
• Establish clear goals, reporting cadence, and learning plans in partnership with Analytics and channel owners.
• Create process where process doesn’t exist across key DashPass growth & occasions initiatives to streamline operations and foster a productive team culture
• Drive cross-functional meetings and own end-to-end project trackers to rally key stakeholders towards a shared goal
• Identify gaps in consumer insights and create testing plans in partnership with Marketing Insights and Research teams

Requirements

• 10+ years of experience in integrated marketing, brand marketing, growth marketing or product marketing.
• Demonstrated success leading large, complex, high-visibility campaigns in fast-paced environments.
• Outstanding storytelling and brief-writing skills rooted in audience insights and clear strategic thinking.
• Ability to influence across teams including Product, S&O, Growth, Brand, Analytics, and Creative.
• Strong operational instincts, with the ability to identify gaps, improve processes, and drive clarity across stakeholders.
• A creative and collaborative inclination; you loveworking with a team and solving challenging problems in new ways
• A track record of driving and measuring business success through Marketing
• Fluency across the marketing mix, fully understanding marketing principles and their role across the funnel
• Bachelor’s degree or equivalent experience

Benefits

• comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act).
• medical, dental, and vision benefits
• 11 paid holidays
• disability and basic life insurance
• family-forming assistance
• mental health program
• premium healthcare, wellness expense reimbursement, paid parental leave and more