Sr. Manager, Growth Marketing at KFC Europe | Irvine, CA | $157K/yr – $185K/yr

KFC Europe

Sr. Manager, Growth Marketing

Irvine, CA (Hybrid)

$157K/yr – $185K/yrSenior Level8+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the multi-year scaling and international expansion for Live Mas Café, guiding cross-functional teams and a unified beverage-innovation calendar to deliver a consumer-led cafe experience at scale.

Coordinate strategic planning and execution across national and international Live Mas Café initiatives and formats.
Lead cross-functional delivery with insights, operations, finance, and analytics to drive remodels, new openings, and scalable playbooks.
Own the international expansion model and franchisee relationships to unlock scalable growth and consistent brand experience.

Job Description

Responsibilities

Lead the strategic planning & execution of the 3-5 year commercial scaling plans for Live Mas Café.
Build a framework to integrate all beverage innovation (national + Live Mas Café) into one calendar and lead teams for strategic planning & execution of calendar.
Manage the international expansion and model of Live Mas Café globally, serving as the strategy lead while partnering with local business units and local international team.
Manage non-traditional Live Mas Café openings and formats in the US, leveraging scalable solutions where available and creating new ways executing as needed.
Build, align, manage and deploy a Live Mas Café operations playbook that the organization can leverage to drive efficiencies with scale.
Manage day-to-day relationships with key franchisee partners who have invested in the Live Mas Café concept.
Partner with Live Mas Café brand & product marketing teams to build and execute a remodel playbook, mitigating impact from remodel downtime and launching new cafes with success.
Lead key cross-functional teams to deliver a consumer led experience at Live Mas Café – some teams include: Consumer Insights, Operations, Food Innovation Team, Finance, Architecture & Development, Insights & Analytics, and more.

Requirements

Bachelor's Degree required
Minimum of 8+ years of relevant experience including 3 years’ experience in Brand Marketing, Product Marketing, and/or Strategic Planning roles (CPG or QSR preferred)
Minimum 3 years in a management/leadership role
Strong strategic thinking and storytelling abilities
Experience working with and leading cross-functional teams and agency partners
Strong influence and collaboration skills are a must to navigate a highly matrixed organization
Demonstrated leadership, project management, and planning skills
Self-motivated, intellectually curious, and a strong drive for results

Preferred

Experience in multi-channel retail industry and / or franchised business is a plus

Benefits

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, and carwash
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name

KFC Europe

From the centre of the continent to the remote (and not-so-remote) coasts and islands, KFC Pan Europe is the iconic chicken restaurant brand with a unique history of innovation and success. Always original, our passion is high-quality, finger lickin’ good chicken. Yes, we also have a secret recipe. No, we can’t share it. What we can share is our heart-led, welcoming culture, where you can be your best self, make a difference and have fun. We’re part of Yum! Brands, Inc.—collaborating across the world with our sister brands, Taco Bell, Pizza Hut and The Habit Burger Grill. KFC Pan Europe has three business units: Western Europe, Central & Eastern Europe and France. With more than 30 official languages in 150 different franchises, connecting with us is easier than ever. If you really want to do the math, we’ve also got 2,200 restaurants in 40 countries. Either way, we keep it original. For us, the future is all about connecting food traditions and tomorrow’s technology to innovate customer experiences, our global brand and the best fried chicken you’ve ever tasted. We exist to feed people’s potential, valuing personal development and an inclusive culture. This also means having a keen social purpose and investing in mentorship, upskilling and food security. Creating opportunities for the most underserved and vulnerable groups in our communities helps grow new roots and strengthen bonds. We want our people to be their best selves. So, we invest in skills, resources and each other. At our Pan Europe Academy, we develop leadership and train all levels of restaurant and corporate employees. From Employee Resource Groups (ERGs) to Individual Development Plans, we build meaningful careers that have real impact. The bottom line? We bring it. Curious? We hope so. Bring your spark, your spice and your original story. At KFC Pan Europe, we’re grounded in winning, celebrating, recognizing, welcoming and belonging. We've got a big table. You have a seat at it.

Lausanne, Vaud, CHE

57 employees (5 in marketing)

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