Responsibilities

• Ecommerce Strategy & Execution: Own and evolve the U.S. eCommerce strategy, investment roadmap, and activation across digital retail and direct‑to‑consumer environments.
• Translate brand and commercial priorities into clear eCommerce activation plans that drive growth and Roi
• Continuously assess performance and identify opportunities to improve efficiency, effectiveness, and scale across the eCommerce ecosystem.
• Digital Shelf & Content Excellence: Own digital shelf strategy, ensuring products are discoverable, compelling, and conversion‑ready across online retail environments.
• Lead standards for content quality, asset optimization, and platform compliance, continuously raising the bar on execution.
• Partner with Creative Studio and Global teams to ensure assets are developed, localized, and optimized for U.S. eCommerce needs.
• Cross‑Functional Collaboration: Partner with Media to shape paid eCommerce and retail media strategies that support brand and commercial objectives.
• Collaborate with Key Account Sales and Shopper Marketing to integrate eCommerce initiatives with broader omnichannel execution.
• Work closely with Finance and Compliance to manage investments, measure ROI, and ensure governance.
• Leadership & Influence: Lead and develop a direct report, while also acting as a trusted eCommerce advisor across the organization.

Requirements

• Bachelor’s degree with 6–8 years of eCommerce and/or Shopper Marketing experience (Alcohol Beverage experience strongly preferred).
• Demonstrated success leading eCommerce activations within complex retail and DTC ecosystems.
• Experience owning digital shelf performance, content standards, and investment measurement.

Benefits

• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth