Responsibilities

• Own ecommerce revenue, conversion, online customer experience, and overall website performance.
• Develop and manage the ecommerce roadmap, including priorities, timelines, performance goals, testing plans, and corrective actions.
• Monitor key performance indicators, including conversion rate, revenue per session, average order value, add-to-cart rate, and checkout completion.
• Analyze website, product, traffic, and customer-behavior data to identify growth opportunities, performance issues, and recommended actions.
• Report ecommerce performance, trends, risks, and priorities to Marketing and Company leadership.
• Stay current on ecommerce, digital retail, consumer behavior, search, and technology trends.
• Own the Shopify storefront and content management system, including site structure, navigation, theme content, applications, collections, landing pages, and catalog merchandising.
• Maintain the accuracy, functionality, presentation, and day-to-day performance of the website.
• Build and optimize product detail pages, collection pages, and landing pages using effective copy, imagery, cross-selling, on-site search, and merchandising strategies.
• Manage product placement, sequencing, collection curation, inventory-aware merchandising, and sell-through strategies.

Requirements

• Bachelor’s degree in Marketing, Ecommerce, Business, Analytics, or a related field preferred.
• Seven or more years of ecommerce, digital growth, or digital merchandising experience, preferably within an apparel, lifestyle, or consumer-products business.
• Hands-on experience managing a Shopify or Shopify Plus storefront is required.
• Demonstrated success improving ecommerce revenue, conversion, customer engagement, and overall website performance.
• Strong knowledge of digital merchandising, customer journeys, conversion-rate optimization, promotions, product launches, and inventory-aware selling strategies.
• Proficiency with GA4 and ecommerce analytics, with the ability to translate data into clear business actions.
• Working knowledge of SEO, structured data, site architecture, AI-search visibility, and ecommerce product-data standards.
• Experience leading employees, contractors, agencies, consultants, or cross-functional projects and holding partners accountable for measurable results.
• Familiarity with NetSuite or a comparable ERP is strongly preferred. Experience with CRO tools, ecommerce merchandising applications, Klaviyo, paid media, affiliate marketing, or product-information systems is a plus.
• Strong analytical, project-management, communication, organizational, and problem-solving skills.