Sr. Manager, Digital Media Channels at Charles River Laboratories | Wilmington, MA | $80K/yr – $130K/yr

Charles River Laboratories

Sr. Manager, Digital Media Channels

Wilmington, MA (On-site)

$80K/yr – $130K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive global paid media strategy and hands-on execution across regions to fuel funnel performance.

Must-have: 6–8+ years in B2B digital marketing with life sciences experience
Standout: Hands-on expertise across LinkedIn, Google, and Meta with a player-coach mentoring approach

Job Description

Responsibilities

Partner with the Director, Digital Media Channels to execute global paid media strategies across regions, businesses, and customer segments
Own execution/configuration and SME-level analysis of complex, high-impact digital campaigns ensuring on-time, on-budget delivery
Serve as a hands-on expert in LinkedIn Campaign Manager, Google Ads, and Meta Ads Manager, GoTo Meeting and other digital media platforms applying best practices and testing new platform capabilities
Translate business objectives into channel-level strategies and execution plans that drive funnel performance and measurable outcomes
Lead advanced optimization efforts using dashboards, pacing tools, and platform insights to continuously improve performance
Analyze large and complex data sets across channels to identify trends, risks, and opportunities
Partner with digital strategy team members to review performance, validate attribution, and provide actionable insights and recommendations
Ensure consistent use and refinement of reporting standards, dashboards, and documentation
Act as a player–coach, mentoring manager-level employees to build proficiency across multiple digital media platforms
Provide hands-on training, troubleshooting support, and platform best practices to elevate team capability and consistency
Share case studies, learnings, and optimization frameworks to improve overall team performance
Support onboarding and skill development through documentation, SOPs, and working sessions
Collaborate closely with Global Strategic Marketing’s business unit, regional, and segment marketing teams
Engage with stakeholders to understand business needs, align on priorities, and communicate performance and insights
Maintain tight timelines and manage multiple simultaneous projects, proactively identifying risks and dependencies
Participate in meetings with global team members, including occasional off-hours collaboration
Stay current with platform changes, emerging trends, and industry best practices
Identify opportunities to drive efficiency through automation, standardization, and scalable solutions
Actively contribute ideas to improve processes, workflows, and campaign effectiveness

Requirements

Bachelor’s degree in marketing, digital marketing, business, or a related field. MBA a plus
6–8+ years of experience in B2B customer-focused digital marketing with life science, biotech, or pharma experience highly preferred
Hands-on expertise across multiple paid media channels, with deep experience in at least two (paid social, paid search, programmatic display, webinar platforms (On24, GoTo))
Current, hands-on experience managing campaigns in LinkedIn, Google, and Meta platforms
Experience supporting revenue-, lead-, or demand-generation programs at scale
Experience mentoring or training team members (formal people management not required)
Expert-level understanding of digital media campaign execution, optimization, and performance measurement
Strong analytical and problem-solving skills, with the ability to synthesize insights from multiple data sources
Advanced Excel skills and comfort managing campaigns at scale, including bulk uploads
Experience with analytics and reporting tools (e.g., PowerBI, Adobe Analytics, Google Analytics)
Experience with marketing automation platforms such as Pardot or Marketo is highly desired
Exceptional communication skills, with the ability to translate data into clear recommendations
Strong organizational, planning, and prioritization skills in a fast-paced environment
Collaborative, proactive, and solution-oriented mindset

Preferred

MBA a plus
Experience with marketing automation platforms such as Pardot or Marketo is highly desired

Benefits

bonus/incentives based on performance
401K
paid time off
stock purchase program
Health and wellness coverage
employee and family wellbeing support programs
work life balance flexibility

Charles River Laboratories

At Charles River, we are guided by our strong purpose—to create healthier lives—which centers around the patients who rely on the therapeutics we help to develop, the animals in our care, to our planet, and to the passionate and skilled people who are at the heart of our organization and make it all possible. #DrugDiscovery #Biotech #Biotechnology #Pharmaceuticals #CRL

Founded in 1947

Wilmington, Massachusetts, USA

15K employees (257 in marketing)

criver.com