Responsibilities

• Develop and Own Paid Media Strategy: Lead the paid media strategy for Rubrik, ensuring alignment with business objectives and goals.
• Lifecycle Marketing: Develop and execute comprehensive lifecycle marketing strategies to engage, convert, and retain customers at every stage of their journey.
• Team Management: Lead, mentor, and develop a team of paid media experts, ensuring they are equipped with the necessary skills and knowledge to execute campaigns effectively.
• Strategic Planning and Optimization: Oversee the planning, tracking, and optimization of all paid media initiatives. Continuously find ways to improve efficiencies and drive higher yields.
• Collaboration: Closely partner with other parts of the marketing team to activate offers and campaigns, ensuring cohesive and effective marketing strategies.
• Performance Metrics: Identify and prioritize key performance metrics to hit goals for MQLs, meetings, pipeline dollars, and units.
• Proactive Communication: Maintain open and proactive communication channels within the team and with other departments, ensuring everyone is aligned and informed.
• Hands-On Leadership: Be willing to roll up your sleeves and actively support your team in campaign execution, problem-solving, and troubleshooting.
• Innovation: Stay ahead of industry trends in digital marketing to introduce new and exciting ways to activate our campaigns.
• Motivation and Inspiration: Inspire, motivate, and drive your team to constantly aim high and achieve outstanding results.

Requirements

• 10+ years of experience in digital marketing, with a focus on paid media. Proven experience leading and managing a paid media team.
• Self-sufficient and highly analytical with the ability to interpret data and make informed decisions.
• Creative and innovative mindset, with a passion for staying ahead of industry trends.
• Strong leadership and team management skills.
• Excellent communication and collaboration abilities.
• Demonstrated ability to proactively communicate and engage with various stakeholders.
• Proficiency with digital marketing tools and platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads, programmatic platforms, content syndication programs, and analytics tools).
• Extensive expertise in Salesforce and Tableau for reporting and analysis. Bonus points for Adobe Analytics experience.

Preferred

• Bonus points for Adobe Analytics experience.