Responsibilities

• Lead digital marketing for a roster of frontline artists. Build the audience thinking and campaign architecture that connects a release to a measurable outcome.
• Define the objective for every activation. Algorithmic activation, release-window amplification, or conversion to DSPs.
• Translate artist briefs and commercial goals into digital plans we can run against. Work upstream with artists and managers to set expectations and get buy-in.
• Plan content across TikTok, Instagram, YouTube, Meta, and emerging platforms, with a clear view of what each channel is for in a given campaign.
• Shape cultural moments with intent. Trend-awareness matters, but the job is to make trends work for the artist's story, not chase them for the sake of it.
• Understand fandoms. Know how different audiences behave, what activates them, and how to turn casual listeners into committed fans over a release cycle.
• Partner with creators and digital partners where they earn a place in the plan. Brief them properly and measure what they deliver.
• Work with the insights team to read audience and performance data and turn it into decisions. Reports should answer "what do we do next," not just "what happened."
• Track the metrics that matter. Save rate, streaming velocity, fan conversion, audience growth by state (discovery through to superfan). Hold activity against those benchmarks.
• Know when something is working and when it isn't. Make the call to double down, reshape or kill. Test, learn, scale.
• Contribute to BMG's evolving measurement approach, including smart link attribution and correlation with streaming outcomes.
• Lean into AI and automation. Use it for audience research, creative production, reporting and workflow, and help the team get more out of it over time.
• Stay across how digital platforms, in-platform buying and AI tools are evolving. Bring that thinking into campaigns rather than defaulting to last year's playbook.
• Comfortable with the standard kit: analytics platforms, smart-linking, social posting, DSP tools. Curious about the next set.
• Get into the mix with artists. Explain the digital landscape and BMG's approach in a way that makes them want to lean in.
• Work closely with content producers, creative directors, videographers, editors and designers to get plans made and delivered.
• Collaborate with the global digital team to share learnings and adapt campaigns across markets where relevant.

Requirements

• 5+ years in digital marketing, ideally in music, entertainment or media.
• Track record of leading digital strategy for artists or brands, not just executing tactics. You can show where your thinking moved the numbers.
• Strong performance mindset. You think in KPIs and outcomes, and you can explain why a campaign hit or missed without hiding behind vanity metrics.
• Comfortable with performance data. You can spot noise, identify signal and act on it.
• Deep knowledge of the major social platforms and how they actually drive results, not just how they're meant to.
• Real understanding of fandom dynamics and how to activate different audience states across a release cycle.
• Curious about AI, new tech and emerging platforms. You try things, form a view and bring fresh ideas to the team.
• Strong communication. You can brief a creative team, present to a manager, execute and explain strategy to an artist in the same day.
• Organized and detail-focused. Tracks multiple artists and projects to completion without things slipping.
• Passion for music across genres, with a genuine feel for pop and what makes an artist break.

Preferred

• 3-5+ years specifically in music digital marketing.
• Experience running creator partnerships that moved campaign outcomes, not just delivered content.
• Experience with custom landing pages, micro-sites or bespoke fan experiences.
• Familiarity with streaming analytics and smart link tools (Chartmetric, Linkfire, Spotify for Artists or equivalent).
• Understanding of how DSP algorithms respond to marketing activity and what translates into sustained streaming.
• Interest in connecting platforms, building automations or streamlining reporting workflows with AI tools.
• Experience feeding meme culture and seeding content across communities in ways that actually spread.

Benefits

• Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote.
• Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered.
• Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year.
• Say goodbye to accruing vacation days or hitting a cap; take time off when you need it with our flexible time off policy!
• Save money and time with our commuter benefits program.
• Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives.
• Access well-being support 24/7 through our Employee Assistance Program.
• Unlock your potential with development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements.
• Be inspired by our talented artists at our showcases and playbacks.